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Google Universal Analytics and Adwords Conversion Tracking implementation

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  • Google Universal Analytics and Adwords Conversion Tracking implementation

    A small issue and easily resolved (and probably not a true bug, because nothing but 3rd party services feel things are broken).

    Google are all keen on their Tag Assistant extension being the way to validate correct installation. It fails anything it thinks is incorrectly configured.

    In the current SellerDeck 2016 (QCHB) the following implementation causes such failures.

    Universal Analytics code snippet should be in the document head and not in the body.
    Adwords Conversion code snippet should be in the document body and not in the head.

    While I'm confident that they'll work as they should, it leads to questions and fix requests from end users. In the case of analytics it also breaks the ability for site verification by analytics code for additional Google services.

    It would be nice if new sites just had these in the correct place.
    Dave
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