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    Google

    In the world of news this week, we focus on Google's algorithm update that is spreading fear across the internet, warning websites to swap low-quality content for legitimate copy, or face being downgraded. Elsewhere, Mozilla Firefox has stepped up to the plate, setting a grueling schedule for the release of Firefox 5.

    We also look at how 'Cloud Computing' is causing a rift between business and IT staff, as professionals question just how secure it really is.

    Feature article
    Big Brands Caught in Google Content Farms

    --------------------------------------------------------------------------------

    Major UK websites have fallen victim to Google's war on content farms, witnessing their Google rankings plummet significantly, after the search engine issued its algorithm update to UK sites this week.

    The update - dubbed 'Panda' in the UK - aims to relegate websites that recycle content from other websites. Top technology sites including About.com and eHow.com have both seen their rankings fall as a result of the search engine's decision.

    One of the sites caught up in Google's web is one of the complainants to the European Commission, Microsoft-owned price comparison site, Ciao, which suffered a 94 per cent drop in visibility and is predicted to disappear from search results as a consequence of the content filters
    Chris Ashdown

    #2
    Coo.
    My immediate reaction was to say Hurray.
    Or am I mistaken - I'm assuming this is good news for us small ecommerce bods?
    Kind Regards
    Sean Williams

    Calamander Ltd

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