Honest review needed for site

[RuralWeb]

with only doing this myself it can be hard to keep up with every product

get your site linked to an external spredsheet or use one of moleends tools and its easy

[roundman]

There was no sale it was thier regular price - the point I am making is that with a branded product people will always buy based on price. eg I have a client with a site that sells a competive branded product - he normally sells 70+ a day of them. The other day his sales dropped off to about 40 so we had a look about and found a competitor had dropped his price by 60p - not alot but enough to make a big difference to sales.

You are in a competitve market so your prices have to be competitve so I dont understand your comment about its not good for everyone to have a sale on - that may have been true in the days of the high street but on the internet its dog eat dog.

Its impossible to keep slashing prices on powertools as this is a very low margin line anyway.
Sometimes to take £15 off of a drill can mean no profit at all, i understand principles of pricing, and with only doing this myself it can be hard to keep up with every product, as i have nearly 3000 of them, also powertools are not the bread and butter of many tool shops, handtools and consumables are.
And yes the guy who told me about the keywords was a numpty. lol

[roundman]

So if i add an obvious click here message to the Makita 10.8v i will cater for everyone.
For someone searching Dewalt drill, there are 10's of drills made by Dewalt the search bar could do with images in the finding, perhaps just thumbnails would do, is that possible to do without the design part of the package??
Also am i limited to what i can move (such as section + product nav) ?? with out design
Thanks Firecom for the easy but effective idea

[Rich Brady]

Do not take any more advice from the numpty who suggested you add camping/tourist keywords to your site - its utter nonsense.

PMSL Jo, Numpty is a word not used often enough IMO

[pinbrook]

thanks George and WebD
Do you guys think the homepage is to busy, was thinking of dropping some of the stuff like news from it to trim some fat, and perhaps not so many colours for the writing,
however i do not want to go to bland, as my section list has been said to be.

go to your favourite tool store, analyse what you like about it. Go to your worst nightmare tool store and do the same.

then decide how your site stacks up.

Do not take any more advice from the numpty who suggested you add camping/tourist keywords to your site - its utter nonsense.

Your page title should be 6-10 keywords, those words should also be present within the body text of the page.

[RuralWeb]

ok you had a bargain but its not good for everyone to have the same sale on

There was no sale it was thier regular price - the point I am making is that with a branded product people will always buy based on price. eg I have a client with a site that sells a competive branded product - he normally sells 70+ a day of them. The other day his sales dropped off to about 40 so we had a look about and found a competitor had dropped his price by 60p - not alot but enough to make a big difference to sales.

You are in a competitve market so your prices have to be competitve so I dont understand your comment about its not good for everyone to have a sale on - that may have been true in the days of the high street but on the internet its dog eat dog.

[Rich Brady]

You need to ask yourself if I was a customer what would I want to see?

Most if not all would like to get to the product they are looking for as quick as possible.

Make the search facility more obvious, move the Products and Sections Nav above the Main Pages.

However if I search for "Dewalt drill" I get a list of products so long it's difficult to know which one will suit, so I click on the top, because I assume that must be the most relevant. However I get taken to a driver... Perhaps images would help?

There are no links in the "NEW MAKITA 10.8v TWIN PACK" fragment on your home page, only the image and people might miss that.

[Firecom]

download the free copy of web ceo. you can google to find it.

check keywords and analyse the top 5 who come up in google searches for your products. see what they use and use the same

[roundman]

thanks George and WebD
Do you guys think the homepage is to busy, was thinking of dropping some of the stuff like news from it to trim some fat, and perhaps not so many colours for the writing,
however i do not want to go to bland, as my section list has been said to be.

[Rich Brady]

Darren pointed me to this site a few months ago:

http://www.colorhunter.com/browse.ph...log%2Flogo.gif

It might give you some ideas regarding palette choices, however I agree with George, use White Text.

[roundman]

ok have changed the home page title, am now looking at colour scheme.
Only problem is i dont want to lose the corporate id of black and orange.
am looking thru the starter guide for how to change things.

[george]

White text on a black background is better than grey on white imvho.


You can alter all that stuff yourself.


Have a look at the starter guide etc.

[Rich Brady]

i have no way of altering the design of the site myself as i only have catalog not design.

Yes you can...

When I was at college I had to do a number of presentations and lecturers always said use a light background with dark contrasting text. Easier for the masses to read and I have stuck by that. Remember a number of people may be slightly visually impaired and/or colour blind.

[roundman]

ok you had a bargain but its not good for everyone to have the same sale on.

[roundman]

very true webd
also WOB i take it that means white writing on black background is hard to read?
i dont personally struggle with that but it is something to consider, but what other colour would anybody suggest???
As i said some of the homepage i think is to much colour.
i have no way of altering the design of the site myself as i only have catalog not design.