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    Banner ad returns

    Just wondered if anyone had opinions of the expected return from banner ads listed on other sites. One that we do gives us a minimum of 600 views per day, I'd be interested to know what a good (or bad) click through number would be. And the chances of folks buying once they `land`.

    I'm not really a fan of banner ads, but they are listed on a couple of pretty busy (football) forums and I don't mind helping the webmasters out a bit towards their costs.

    There is another couple of (specialised) sites I'd be interested in advertising on, but the rates, (I think) are a little expensive. Any ideas of what I should be looking at cost wise?
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    For all kinds of football souvenirs and memorabilia.
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