How to make adwords work

[RuralWeb]

it would cost upwards of 20 grand

Rip off - I do trademarking for clients and it cost nowhere near that.

[siwalker]

I used a trademark attorney who is on the forum from time to time.

Can you tell me who that was?

Thanks,
simon

[software4ed]

Has Google not heard of passing off...

"Passing off is a common law right of action and provides a remedy to businesses who do not own registered trade marks but want to stop a third party from copying the "get up" of one of their products or services.

Even if you do own registered trade marks , it is usual for passing off to be pleaded in the alternative to trade mark infringement.

To bring an action for passing off, you need to show (i) that you have goodwill in the reputation of your goods and services; (ii) that your opponent has made a misrepresentation in the course of trade; and (iii) that your business has suffered consequential damage. "

Seems to be exactly what is happening here and Google are assisting.