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that's cheating, surely ...Elysium:Online - Official Accredited SellerDeck Partner
SellerDeck Design, Build, Hosting & Promotion
Based in rural Northants
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Interesting article by Ryan Deiss, below is an extract from the article.
In this split-test, the only variable we changed was the text displayed on the order button itself.
This test is based on a scientifically significant number of 81,650 total
page views or approximately 10,206 page views per version.
Here are the results based on their quantity of clicks:
CONTROL: "Order Now" - 9 clicks - 0.9%
TEST 1: "Add To Bag" - 98 clicks - 9.6%
TEST 2: "Add To Shopping Bag" - 93 clicks - 9.2%
TEST 3: "Add To Basket" - 61 clicks - 6.1%
TEST 4: "Add To Shopping Cart" - 48 clicks - 4.7%
TEST 5: "Buy" - 28 clicks - 2.8%
TEST 6: "Buy Now" - 15 clicks - 1.5%
And the winner is... (drum-roll, please)...
WINNING TEST: "Add To Cart" - 180 clicks - 18.0%
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