Domain Name Ethics

[Darren B]

Domain name info here

Thanks Mal gave me some things to think about that i had not done so in the past

[RuralWeb]

I see this domain problem almost every week and I'm very tired of it tbh. She is in the beat position now and if she makes compromises it will come back to bite her big style. Spend some time doing research and then protect your name. Don't even publicize your domain name until you have the trademark there are too many carpet baggers out there

[grantglendinnin]

My 2c, based on an ecommerce site domain name:

Don't use anything other than a .com or .co.uk
Don't use hyphens or 'wrong' spellings to get the desired name. (Eg. Newz instead of News) - there's far too much of that kind of crap on the interwebs.

[Jan]

Don't use anything other than a .com or .co.uk

But register all other combinations (.net) for example or your competitors will take them.

Regards,

[Darren B]

My 2c, based on an ecommerce site domain name:

Don't use anything other than a .com or .co.uk
Don't use hyphens or 'wrong' spellings to get the desired name. (Eg. Newz instead of News) - there's far too much of that kind of crap on the interwebs.

I use kitesrus.co.uk and also kitesareus.co.uk for this reason. We also do the same for casupplies.co.uk unfortunately canda.co.uk went a long time ago i have tried to obtain it more than once when i noticed it had lapsed but the original owner reregistered it before it got cancelled.

[pinbrook]

Neither the name of the website nor the shop have to be the same as the Limited company name (ie they would be "trading names"), and I'm not really sure why the name of the shop and the website have to be the same. They will probably have a completely different, unrelated customer base, so I would agree that the priority would be to find a new website name which can't be confused with any other.

i wouldn't have thought this was necessarily true in the case of a florist - alot of online florists only deliver locally - thus the shop and website should have the same branding.

[bamboo]

When it comes to branding please go and have an in depth look at these people. They really get it and take you from first landing to order and follow up e-mails in the same 'despairing' vein.

Having a brand new business is the ideal time as others have said to make the 'brand' or the company name stand out from the crowd. Please don't let your sister waste this opportunity.

[kathynewman]

When it comes to branding please go and have an in depth look at these people. They really get it and take you from first landing to order and follow up e-mails in the same 'despairing' vein..

This whole thread has been worth it just for that link - what a fab site - off to order my brother in law a calendar from Christmas - perfect pressie for him - and as I was really struggling with what to get him - perfect timing!

Kathy

[Mark H]

i wouldn't have thought this was necessarily true in the case of a florist - alot of online florists only deliver locally - thus the shop and website should have the same branding.

Good point - I'm sure that's right. It looks like the answer is to find a brand new name for the site and the shop based on the availability of a good domain name. FirstXYZ (the other florists) have got there first with that name - forget it and move on with a new name.

[RuralWeb]

forget it and move on with a new name

As I said earlier - she is unlikely to beat the big boys on the internet so she needs to think local and that means getting to the top of google local search - have a read up on it before anything else

[bamboo]

This whole thread has been worth it just for that link - what a fab site - off to order my brother in law a calendar from Christmas - perfect pressie for him - and as I was really struggling with what to get him - perfect timing!

Kathy

Great.
Dr E. L Kersten is a marketing genius and built it all around K.I.S.S!
Get on his 'wailing list' it's an education in speaking directly to his customers.
Seriously go look at everything they do in the company of your sister and try and get her to see the real power of branding BEFORE she builds a company.
It is all but impossible to build a successful identity in a very vibrant and competitive market after a company name has been set in stone at companies house.
IMO it would be the best Christmas gift you could give your sister!

good luck