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15 Common Mistakes in E-Commerce Design

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    15 Common Mistakes in E-Commerce Design

    makes a good read

    http://www.smashingmagazine.com/2009...to-avoid-them/
    Remembering the road to Actinic enlightenment is a long and sometimes painful one.
    Current project:
    cheapadulttoys4u.co.uk
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    Something for the Missus,Something for the Weekend

    #2
    I think there is some good stuff in there. Number 1, not providing enough detail on products is almost inexplicable. Sometimes I shop and want to buy, but can't because there's isn't sufficient detail about the product I'm considering to be able to make a decision. Carzy.

    IMO, merchants should ensure that they have got the right level of product detail before they even think about more sophisticated things.

    Chris

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