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15 Common Mistakes in E-Commerce Design
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I think there is some good stuff in there. Number 1, not providing enough detail on products is almost inexplicable. Sometimes I shop and want to buy, but can't because there's isn't sufficient detail about the product I'm considering to be able to make a decision. Carzy.
IMO, merchants should ensure that they have got the right level of product detail before they even think about more sophisticated things.
Chris
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