Site and Domain - highly optimised - where to sell?

[bitsnstuff]

I am hoping you may be able to point me in the direction of a good place to sell my domain and website - an Actinic guy suggested I try on here. It is in amazing positions for its keywords - all gift related and I would really like to sell on to someone who has the time and financial resources to make the most of that. I haven't and want to move on to other things.

Is anyone able to help?

[pinbrook]

If i were looking to buy a website (I'm not) i would treat a website exactly the same as any other business, ie its saleability will depend on turnover.

Selling a website based on SEO is not the full picture, there are so many other factors that determine a sucessful site. For example, Having good SEO is worthless if your prices are double everyone elses. Same as having a prime high street location does not guarantee sucess (think woolworths). Tell us its a site with 20 sales a day then there might be interest from someone looking for a parttime income, tell us its 200 orders per day for a fulltime business.

Having said that you could use social media to advertise your site for sale, or forums, or there are websites that specialise in selling websites.

Your post here is a start. There was someone posting a while ago that they were looking for an established website, try searching for that post.

[Mark Evenden]

Profitability rather than the "turn over" - It is the bottom line that puts a value on any business? Any prospective buyer will want to see "proper" accounts, VAT returns and so on.

"Buyers market" is my guess, because what does anyone actually have to sell that somebody else can't achieve starting up alone?

There are a few e-commerce sites for sale here http://www.businessesforsale.com/ft/...-1/browse.aspx

Quite interesting !

[PatchworkRabbit]

Buying an online shop is more about reputation and SEO than prices.

Prices you can change straight away. A poor reputation or crap SEO takes months or even years to deal with.

Sounds like the seller is just selling the domain, not the stock anyway. Not sure that profitability or turnover would be a big concern then?

[Mike Hughes]

I guess it's bitsnstuff we're talking about http://www.bitsnstuff.co.uk

It appears 3rd in Google for 'wedding gifts' which is very good performance for a phrase I chose at random based on the kind of things they sell.

A lot of the items are drop ship, so the business probably doesn't include many physical assets. Sure, any valuation will need to be based on the potential revenue and profit but that would probably be something that's discussed in private rather public.

This thread probably belongs in the 'any other business' forum rather than V9 General.

Mike