An interesting article about how JC Penney spammed Google, paid links, and a very recent Google update to better consider the 'quality' of links.
http://www.nytimes.com/2011/02/13/bu..._r=1&src=busln
Mike
Edit: Updated Link
http://www.nytimes.com/2011/02/13/bu..._r=1&src=busln
Mike
Edit: Updated Link
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