Originally posted by NRasool
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Their software has 2 versions, much the same as Actinic (Express and Catalog).
What they did was to offer a 3-month trial of 'Catalog' for approx 10% of the retail price. With the trial, the customer got free hosting (Actinic could obviously easily do this too) - and if they decided to buy the software at the end of the trial, they got, say, 20% (net) off the retail price (thus they save 10%) - this was always a good way to pull in customers that had never heard of the software but liked the sound of things. Same story with Actinic - a client asks a developer and the developer recommends Actinic. (If Actinic can do everything a client asks, or the majority of things, how many clients turn away and say they don't want Actinic? Very few)
The idea of all of this is not to give the software away for free. It's as simple as that. Every piece of software I can think of that offers a free trial I can no doubt find on a torrent site. Adobe suite? Check. Microsoft? Check. Anti Virus? Check. It's a common issue and IMO this is the best and most practical way of selling software.
For interests sake I just had a search for some cracked software. I used the 'crackers' name as a search basis and the result was always the same. The free trial had been cracked. Very few of them will crack a piece of software that they have to pay for.
Another idea would be to follow on from Malcolm's comment regarding Actinic being notified of the upload. I don't know the ins and outs of this - but surely it isn't beyond the realms of possibility to add a unique 'tracking' identifier, so each trial has a unique ID so you can easily identify who bought the trial and where that trial ended up.
Originally posted by NRasool
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What was this topic about again? LOL
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