Received this communiication from Google Adwords today:
This would appear to impact upon the way conversion tracking is set up within SellerDeck and I would welcome any ideas on a common approach to implement the changes required.
Martin Nichols
Mantra Audio
Dear Google Ads Advertiser,
You're receiving this message because of recent changes that impact your Google Ads account (Customer ID: ###-###-####)
To keep up with changes in browser technology and how cookies are handled, please replace the legacy conversion tags on your website as soon as possible with the global site tag (gtag.js), which is the best way to measure conversions.
What's changing?
Intelligent Tracking Prevention 2.0 for Safari was announced in June, and when it launches, some or all of the conversion tags that you are currently using on your site(s) will be unable to measure conversions on Safari. Gtag.js measures conversions in a way that is consistent with the prior public recommendations for ad attribution. If you don't take any action, you will no longer be able to measure conversions on Safari.
Next steps
To continue measuring conversions on all browsers, update the conversion tags on your website as described below.
The tags consist of a global site tag and an event snippet that are available in the new Google Ads experience. Here are the steps that you should follow to create and implement the new tags:
1. Log into the new Google Ads experience (the Conversions page)
2. Click the website conversion action name for which you want to update the tag
3. Expand the 'Tag setup' panel at the bottom of the page
4. Follow the instructions on this page to install both tag snippets:
a. The global site tag should be placed on all pages of your website so it can set new cookies on your domain, which will store information about the ad click that brought a user to your site. You only need one global site tag across your entire website, even if you track multiple actions.
b. The event snippet tag should be installed on the conversion page(s)
Follow the steps in this checklist to get the full benefits of the site-wide tag. This update should take less than a day of your webmaster's time and is an important step towards understanding the performance of your ads.
As with your existing conversion tracking tags, please ensure that you're providing users with clear and comprehensive information about data collection, and obtaining consent from users where legally required.
Learn More
If you have any questions, please don't hesitate to reach out to your account team or contact us at any time.
You're receiving this message because of recent changes that impact your Google Ads account (Customer ID: ###-###-####)
To keep up with changes in browser technology and how cookies are handled, please replace the legacy conversion tags on your website as soon as possible with the global site tag (gtag.js), which is the best way to measure conversions.
What's changing?
Intelligent Tracking Prevention 2.0 for Safari was announced in June, and when it launches, some or all of the conversion tags that you are currently using on your site(s) will be unable to measure conversions on Safari. Gtag.js measures conversions in a way that is consistent with the prior public recommendations for ad attribution. If you don't take any action, you will no longer be able to measure conversions on Safari.
Next steps
To continue measuring conversions on all browsers, update the conversion tags on your website as described below.
The tags consist of a global site tag and an event snippet that are available in the new Google Ads experience. Here are the steps that you should follow to create and implement the new tags:
1. Log into the new Google Ads experience (the Conversions page)
2. Click the website conversion action name for which you want to update the tag
3. Expand the 'Tag setup' panel at the bottom of the page
4. Follow the instructions on this page to install both tag snippets:
a. The global site tag should be placed on all pages of your website so it can set new cookies on your domain, which will store information about the ad click that brought a user to your site. You only need one global site tag across your entire website, even if you track multiple actions.
b. The event snippet tag should be installed on the conversion page(s)
Follow the steps in this checklist to get the full benefits of the site-wide tag. This update should take less than a day of your webmaster's time and is an important step towards understanding the performance of your ads.
As with your existing conversion tracking tags, please ensure that you're providing users with clear and comprehensive information about data collection, and obtaining consent from users where legally required.
Learn More
If you have any questions, please don't hesitate to reach out to your account team or contact us at any time.
Martin Nichols
Mantra Audio