Nope. A clear majority of these sign-ups are at 0 questions.
When you look at the way sellerdeck is managing the software; i.e. dropping the entry level products and encouraging everyone onto support contracts, then it seems clear to me that their focus is on looking after the existing users rather than trying to grow the business with new users.
It's a shame that they haven't been able to work out why they have such a strong, loyal customer base and use that to push the product to new prospects. I can't help wondering if that might be the result of having a lot of technologists involved who invariably tend to be drawn to new shiny things.
Of course standard portfolio theory says that if you have a strong, mature product you should use it as a cash cow and invest the money in new growth areas.
On the other hand, you're better off being a whale in a small pond than a minnow in the ocean and i suspect Sellerdeck are the whale in desktop ecommerce software.
I think it's a mistake for them not to be bringing in lots of new users in order to grow their future customer base. I don't see it as that difficult a task.
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