Rich snippet validation failing

[guccij]

I have the /div in the middle:

<!-- microdata start -->
<div itemscope itemtype="http://data-vocabulary.org/Product">
<meta itemprop="image" content="<actinic:variable name="CatalogURL" /><actinic:variable name="ProductImageFilenameRaw" />" />
<meta itemprop="identifier" content="mpn:<actinic:variable name="ProductReference" />"/>
<meta itemprop="name"content="<actinic:variable name="ProductName" />" />
<meta property="og:type" content="product" />
<meta property="og:title" content="<actinic:variable name="ProductName" />" />
<meta property="og:url" content="<actinic:block php="true">echo '<actinic:variable name="CatalogURL" encoding="perl" selectable="false" />' . basename('<actinic:variable name="ProductPageName" encoding="perl" selectable="false" />');</actinic:block>" />
</div>
<div class="purchase_data" itemprop="offerDetails" itemscope itemtype="http://data-vocabulary.org/Offer">
<meta itemprop="condition" content="new" />
<meta itemprop="currency" content="GBP" />
<meta itemprop="price" content="<actinic:block type="pricelist"><actinic:block if="%3cactinic%3avariable%20name%3d%22ListIndex%22%20%2f%3e%20%3d%3d%201"><actinic:variable name="TaxInclusivePrice" selectable="false" /></actinic:block></actinic:block>" />
<meta itemprop="availability" content="In stock" />
<meta itemprop="seller" content="<actinic:variable name="CompanyName" />"/>
</div>
<!-- microdata end -->

[guccij]

Oh ffs now mine is reporting validation errors and I haven't changed anything since the last time when it said it was fine.

[guccij]

Gone back to this code now

<!-- microdata start -->
<div itemscope itemtype="http://data-vocabulary.org/Product">
<meta itemprop="image" content="<actinic:variable name="CatalogURL" /><actinic:variable name="ProductImageFilenameRaw" />" />
<meta itemprop="identifier" content="mpn:<actinic:variable name="ProductReference" />"/>
<meta itemprop="name" content="<actinic:variable name="ProductName" />" />
<meta property="og:type" content="product" />
<meta property="og:title" content="<actinic:variable name="ProductName" />" />
<meta property="og:url" content="<actinic:block php="true">echo '<actinic:variable name="CatalogURL" encoding="perl" selectable="false" />' . basename('<actinic:variable name="ProductPageName" encoding="perl" selectable="false" />');</actinic:block>" />
</div>
<div class="purchase_data" itemprop="offerDetails" itemscope itemtype="http://data-vocabulary.org/Offer">
<meta itemprop="condition" content="new" />
<meta itemprop="currency" content="GBP" />
<meta itemprop="price" content="<actinic:block php="true">echo preg_replace('/[^\d\.]/', '', '<actinic:block type="pricelist"><actinic:block if="%3cactinic%3avariable%20name%3d%22ListIndex%22%20%2f%3e%20%3d%3d%201"><actinic:variable name="TaxInclusivePrice" selectable="false" /></actinic:block></actinic:block>');</actinic:block>" />
<meta itemprop="availability" content="In_stock" />
<meta itemprop="seller" content="<actinic:variable name="CompanyName" />"/>
</div>
<!-- microdata end -->

[guccij]

That code from here by the way http://community.sellerdeck.com/show...7&postcount=22

[mythandmagic]

Mine now - all working fine, but missing £ sign from price. if I try to put the £ sign in it fails the google validation.

</div>
<div itemscope itemtype="http://data-vocabulary.org/Product">
<meta itemprop="image" content="<actinic:variable name="CatalogURL" /><actinic:variable name="ProductImageFileNameRaw" />" />
<meta itemprop="identifier" content="mpn:<actinic:variable name="ProductReference" />"/>
<meta itemprop="name"content="<actinic:variable name="ProductName" />" />
<meta property="og:type" content="product" />
<meta property="og:title" content="<actinic:variable name="ProductName" />" />
<meta property="og:url" content="<actinic:block php="true">echo '<actinic:variable name="CatalogURL" encoding="perl" selectable="false" />' . basename('<actinic:variable name="ProductPageName" encoding="perl" selectable="false" />');</actinic:block>" />
<div class="purchase_data" itemprop="offerDetails" itemscope itemtype="http://data-vocabulary.org/Offer">
<meta itemprop="condition" content="new" />
<meta itemprop="currency" content="GBP" />
<meta itemprop="price" content="<actinic:block php="true">echo preg_replace('/[^\d\.]/', '', '<actinic:block type="pricelist"><actinic:block if="%3cactinic%3avariable%20name%3d%22ListIndex%22%20%2f%3e%20%3d%3d%201"><actinic:variable name="TaxInclusivePrice" selectable="false" /></actinic:block></actinic:block>');</actinic:block>" />
<meta itemprop="availability" content="In stock" />
<meta itemprop="seller" content="<actinic:variable name="CompanyName" />"/>
</div>

[mythandmagic]

ahhh so google does not want the £ sign, that's why its throwing the old stuff out, The one above works perfect for me now.

if I run the code test its not liking the price. (does not like the actinic block)

but if I run the on page test its all working fine.

[Mantra]

I have used this code copied from V14 and pasted over the to V16 product layout "Image On Left With Text Wrapped Around" at the top before everything else.

<!-- ProductLine HTML begin -->
<!-- Insert HTML for the top of the individual product -->
<!-- microdata BEGIN -->
<div itemscope itemtype="http://schema.org/Product">
<meta itemprop="sku" content="<actinic:variable name="ProductID" />" />
<meta itemprop="name" content="<actinic:variable name="ProductName" />" />
<meta itemprop="image" content="<actinic:variable name="CatalogURL" /><actinic:variable name="ProductImageFileName" />" />
<meta itemprop="brand" content="<actinic:variable name="brand" />" />
<meta itemprop="mpn" content="<actinic:variable name="mpn" />" />
<meta itemprop="gtin13" content="<actinic:variable name="ean" />" />
<meta itemprop="gtin12" content="<actinic:variable name="upc" />" />
<meta itemprop="category" content="<actinic:variable name="google_product_category" />" />
</div>
<div class="purchase_data" itemprop="offerDetails" itemscope itemtype="http://schema.org/Offer">
<meta itemprop="priceCurrency" content="GBP" />
<meta itemprop="price" content="<actinic:block php="true">echo preg_replace('/[^\d\.]/', '', '<actinic:block type="pricelist"><actinic:block if="%3cactinic%3avariable%20name%3d%22ListIndex%22%20%2f%3e%20%3d%3d%201"><actinic:variable name="TaxInclusivePrice" selectable="false" /></actinic:block></actinic:block>');</actinic:block>" />
<meta itemprop="availability" content="http://schema.org/InStock" />
<meta itemprop="itemCondition" itemtype="http://schema.org/OfferItemCondition" content="http://schema.org/NewCondition" />
<meta itemprop="seller" content="<actinic:variable name="CompanyName" />" />
</div>
<!-- microdata END -->

Google Structured Data Test Tool indicates no errors and although I cannot see the code I believe it is working as the number of "Missing Microdata Notifications" is reducing from 124 when I first uploaded the V16 site without the code last week to 43 today.

Martin
Mantra Audio

[feemish]

The 'offer' <div> needs to be nested within the product <div> though... not a separate <div>

doing this doesn't throw up errors on the checker but will in the merchant center.

[mythandmagic]

Does anybody use the product description in their rich snippet?

im trying to add it using

<meta itemprop="description" content="<" />

but when I add this to the code it puts it on the page too!

Is there another way of using rich snippets product description?

just also tried;

<span itemprop="description">actinic:variable name="ProductDescription</span>

still putting it on the page.

[mythandmagic]

ok.

now been tested and seems to work how I want it, using the meta description variable. sheesh

so this is my latest tested and working as I want version with.

<!-- rich snippets BEGIN -->
<div itemscope itemtype="http://data-vocabulary.org/Product">
<meta itemprop="image" content="<actinic:variable name="CatalogURL" /><actinic:variable name="ProductImageFileNameRaw" />" />
<meta itemprop="description" content="<actinic:variable name="ProductPageMetaDescription" />" />
<meta itemprop="identifier" content="mpn:<actinic:variable name="ProductReference" />"/>
<meta itemprop="name"content="<actinic:variable name="ProductName" />" />
<meta property="og:type" content="product" />
<meta property="og:title" content="<actinic:variable name="ProductName" />" />
<meta property="og:url" content="<actinic:block php="true">echo '<actinic:variable name="CatalogURL" encoding="perl" selectable="false" />' . basename('<actinic:variable name="ProductPageName" encoding="perl" selectable="false" />');</actinic:block>" />
<div class="purchase_data" itemprop="offerDetails" itemscope itemtype="http://data-vocabulary.org/Offer">
<meta itemprop="condition" content="new" />
<meta itemprop="currency" content="GBP" />
<meta itemprop="price" content="<actinic:block php="true">echo preg_replace('/[^\d\.]/', '', '<actinic:block type="pricelist"><actinic:block if="%3cactinic%3avariable%20name%3d%22ListIndex%22%20%2f%3e%20%3d%3d%201"><actinic:variable name="TaxInclusivePrice" selectable="false" /></actinic:block></actinic:block>');</actinic:block>" />
<meta itemprop="availability" content="In stock" />
<meta itemprop="seller" content="<actinic:variable name="CompanyName" />"/>
</div>
</div>
<!-- Rich snippets END -->

[guccij]

Building on Kez's code, I now have this;

<!-- rich snippets BEGIN -->
<div itemscope itemtype="http://schema.org/Product">
<meta itemprop="image" content="<actinic:variable name="CatalogURL" /><actinic:variable name="ProductImageFileNameRaw" />" />
<meta itemprop="name" content="<actinic:variable name="ProductName" />" />
<meta itemprop="description" content="<actinic:variable name="ProductPageMetaDescription" />" />
<meta itemprop="gtin13" content="<actinic:variable name="gtin" />" />
<meta itemprop="identifier" content="Snorestore Product Code: <actinic:variable name="ProductReference" />"/>
<meta itemprop="brand" content="<actinic:variable name="brand" />" />
<div class="purchase_data" itemprop="offers" itemscope itemtype="http://schema.org/Offer">
<meta itemprop="ItemCondition" content="New" />
<meta itemprop="mpn" content="<actinic:variable name="mpn" />"/>
<meta itemprop="url" content="<actinic:variable name="CatalogURL" /><actinic:variable name="ProductPageName" />"/>
<meta itemprop="priceCurrency" content="GBP"/>
<meta itemprop="price" content="<actinic:block php="true">echo preg_replace('/[^\d\.]/', '', '<actinic:block type="pricelist"><actinic:block if="%3cactinic%3avariable%20name%3d%22ListIndex%22%20%2f%3e%20%3d%3d%201"><actinic:variable name="TaxInclusivePrice" selectable="false" /></actinic:block></actinic:block>');</actinic:block>" />
<meta itemprop="availability" content="In Stock" />
<meta itemprop="seller" content="<actinic:variable name="CompanyName" />"/>
</div>
</div>
<!-- Rich snippets END -->

[guccij]

There are other possibilities for the Offer here http://schema.org/Offer

and for Product here http://schema.org/Product

[Mantra]

Does anybody use the product description in their rich snippet?

im trying to add it using

<meta itemprop="description" content="<" />

but when I add this to the code it puts it on the page too!

Is there another way of using rich snippets product description?

just also tried;

<span itemprop="description">actinic:variable name="ProductDescription</span>

still putting it on the page.

I removed the line
<meta itemprop="description" content="<actinic:variable name="ProductPageMetaDescription" />" />
from the microdata code block because I was getting repeat product descriptions and/or a trailing " /> on some product pages.
It is thanks to Norman Rouxel for the explanation below on why and when this can occur.
The META tag can only contain plain text in the content="....” bit. And it can’t contain a double quote as that will end the description=”...” bit.
This occurs when complex descriptions incorporating HTML or other code is embedded within the description.
When this happens Norman suggests using another variable for "description" content that is set to concise text only description as indeed you appear to have done in your follow post.

Martin

[Mantra]

Thank you Kez for the alternative "description" content variable.
I have just successfully uploaded my site with the code line below re-inserted into the microdata code block:

<meta itemprop="description" content="<actinic:variable name="ProductPageMetaDescription" />" />

This seems to be a very good choice as I believe the Meta Description can only contain the plain text required for the META tag and it is a good place to include a clear and concise product focussed marketing message for search engine retrieval.

Martin
Mantra Audio

[mythandmagic]

yeah working perfect now,

Its just started to get the data in the structured data within webmaster tools and all looking good with lots of pages now listed and zero errors.