Google Feed

[PJ ENG]

Does anyone use google product feed with SD18 ?
Do you find it a benefit?
How straight forward is the integration from SD to google

Asking because I am about to embark on a new design / layout and wondering if it is worth the effort

[Jan]

We have a plugin for the google feed that makes it a little bit easier to setup and use - you don't need to use it, Sellerdeck's built in feed is sufficient for many people. the benefit is that we prefill the required field and make sure that you include all of the required fields, it takes the work ouf of the initial feed setup.

We use it for our software and paper sites but because we are very specialised it isn't that much benefit to us but many of my customers rely on the feed to bring customers to them, when their feed is down they see a definite fall in their order numbers.

My plugin is here :

https://www.mole-end.biz/acatalog/Froogle_Mash.html

Kind regards,

[Mantra]

Does anyone use google product feed with SD18 ?
Do you find it a benefit?
How straight forward is the integration from SD to google

Asking because I am about to embark on a new design / layout and wondering if it is worth the effort

We have this set up in SD16 and expect SD18 to be very similar.
It is of benefit for the products we sell to get listed on first page of Google searches but you will need to check this out for type of products for the site you are developing to see if there would be any competitive advantage gained by doing this.
You will need to ensure that the requirements for Google product data specification are satisifed for your product properties and descriptions for the products covered as applicable - see link below:
https://support.google.com/merchants...52112?hl=en-GB
Requirements can be checked against those listed in Sellerdeck Google Product Feed Layout.
Although Product Category is optional (except for clothing), I believe it is helpful to include this for all product properties so check if there are any common categories for for the product type(s) to be incorporated.
I use "ProductPageMetaDescription" for description in place of "ProductDescription" as the latter does not work well if you have any additional coding nested within product descriptions. Also as a general note, I believe that incorporating good meta descriptions and keywords on product pages help search engines generally target specific product pages by description.
It is straight forward to link over to SD Google Product Data Feed xml file form the Google Merchant Centre once you have set up with Google and have a MerchantID

Regards
Martin Nichols
Mantra Audio

[Mantra]

We have set up a variable for [availabilty] at product property level and incorporated this within the SD Google Product Feed layout.
The values used are [in stock], [out of stock] and [preorder] as per the requirements of Google Merchant Product Data Specification supported values.
This has worked fine up until a few weeks ago when Google Search Console coverage crawls started to flag up [availability] value [in stock] as an Error.

I checked this out further and found that the Schema.org permitted values for [Availability] are [InStock], [LimitedAvailability] or [OnlineOnly] mapped to Merchant Centre in stock [in stock], [Discontinued], [InStoreOnly], [OutOfStock] or [SoldOut] mapped to Merchant Centre out of stock [out of stock] and [PreOrder] or [PreSale] mapped to Merchant Centre preorder [preorder] values. The link below details how to map Schema.org properties to supported data feed values,

https://support.google.com/merchants/answer/6324448

The question is how can the Schema.org values for [Availability] be mapped to the Google Product Data Feed Layout specitification so that both Google data feed specification and Schema.org requirements are satisifed?