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    Google Analytics - Receipt page

    Hi guys.gals,

    We've been running GA for some time now, letting it generate some stats to look at.

    But there is one strange stat coming in. The /receipt.html page is getting a full 25% of the page views with the next nearest coming in at 10% (which is the actalog_buy_online page.)

    I (perhaps mistakenly) thought that the receipt page would be the last our customers go to after completing the payment and would be fairly low in the figures.

    How is is possible that the receipt page can get so many views when it's 'usually' the last page anyone looks at?

    Any pointers on this would be appriceated.

    Cheers,

    Paul
    www.papermilldirect.com
    For Inkjet Photo Paper and Fine Art Inkjet Papers direct from the papermill

    #2
    It may be that customers are refreshing the reciept page for some reason - its worth checking to see if there is a problem with it. Or tracking is not working correctly for the rest of the site but is ok on the reciept page - there are a whole host of possible reasons but without seeing the stats its difficult to pin point.

    Comment


      #3
      I've got a kind of linked query. I don't want anything too 'flash' just so that I can get some Revenue Information; Conversion Rate, Average Order Value, etc within Google Analytics.

      I've inserted the following at the bottom of my Outer Layout;

      Code:
      </div>
        </div>
       
      <script src="http://www.google-analytics.com/urchin.js" type="text/javascript">
      </script><script type="text/javascript">
      _uacct = "UA-xxxxxxx-2";
      urchinTracker('receipt.html');
      </script> 
      
      </body>
      </html>
      This is working absolutely fine for generating the information in Google Analytics except for the Revenue Information.

      and i've set up the following in Google Analytics Conversion Goals and Funnel;

      G1 Receipt /receipt.html URL: www.mysite.co.uk/cgi-bin/ca000001.pl

      I've read through the various posts on Analytics but cannot see what i'm missing.

      Any ideas?


      Actinic v8.5.1



      Comment


        #4
        You need to activate and fit the ecommerce tracking code.

        Comment


          #5
          Tracking code - is there too much? Conflict?

          Hi, <edit, - sorry should have posted this in the HTML forum section>

          After applying the method outlined in Eileens guide to google analytics. I had high hopes but it doesn't seem to work and I've been through it 3 times now.

          In addition to her code I've got Googles standard tracking AND conversion tracking in there - I'm wondering now whether I have too much code and there is a conflict or double counting goinging on...

          The reason I say this is that the conversion % in GA will show say 100% after two clicks to a new GA advert and I simply cannot believe that the first two 'clickers' actually bought something - I did actually check this and they didn't.

          I'm in a postion whereby I have figures coming in but don't trust them, an awful situation.

          I've posted the code from the bottom of my receipt page here so you guys and gals can have a look.

          Can someone confirm that the receipt page is definately not viewable unless someone buys? I still have the problem of most page veiws being this page... even after checking the code on all pages...

          Thanks in advance - Paul


          <script src="http://www.google-analytics.com/urchin.js" type="text/javascript">
          </script>
          <script type="text/javascript">
          _uacct = "xxxxxxxxxxx";
          urchinTracker();
          </script>

          <body onLoad="javascript:__utmSetTrans()">

          <form style="display:none;" name="utmform">
          <textarea id="utmtrans">UTM:T|order-id|affiliation|
          total|tax| shipping|city|state|country UTM:I|order-id|sku/code|productname|category|price|
          quantity </textarea>
          </form>

          <actinic:block if="%3cactinic%3avariable%20name%3d%22IsWorkingLikeFrames%22%20%2f%3e">
          </td>
          </tr>
          </table>
          </actinic:block>
          <script src="http://www.google-analytics.com/urchin.js" type="text/javascript">
          </script>
          <script type="text/javascript">
          _uacct = "xxxxxxxxx";
          urchinTracker();
          <!--document.write('<form name="utmform"><textarea cols="80" rows="10" id="utmtrans">' + utmt + utmi + '</textarea></form>');-->
          /* document.write('<form style="display:none;" name="utmform"><textarea id="utmtrans">' + utmt + utmi + '</textarea></form>');*/

          </script>
          <!-- Google Code for purchase Conversion Page -->
          <script language="JavaScript" type="text/javascript">
          <!--
          var google_conversion_id = 1070707719;
          var google_conversion_language = "en_GB";
          var google_conversion_format = "1";
          var google_conversion_color = "FFFFFF";
          if (1) {
          var google_conversion_value = 1;
          }
          var google_conversion_label = "purchase";
          //-->
          </script>
          <script language="JavaScript" src="http://www.googleadservices.com/pagead/conversion.js">
          </script>
          <noscript>
          <img height=1 width=1 border=0 src="http://www.googleadservices.com/pagead/conversion/1070707719/imp.gif?value=1&label=purchase&script=0">
          </noscript>



          </body>
          </html>
          Last edited by papermilldirect; 10-Oct-2007, 03:32 PM. Reason: Wrong forum section
          www.papermilldirect.com
          For Inkjet Photo Paper and Fine Art Inkjet Papers direct from the papermill

          Comment


            #6
            Ive not much time to look closely but you have the conversion tracking code in every page of your website - it only needs to be in the recipt page. I suspect its because you are not using the receipt layout for your receipt - if you use the default layout it will place the code in every page and record every visit as a transaction.

            Comment


              #7
              Can someone confirm that the receipt page
              I drove past your place yesterday - you should have flagged me down!!!

              Comment


                #8
                Thanks Malcolm - I opened the receipt page in the design view of actinic and dropped the code in there - I have no idea as to why the conversion code has apeared on every page

                I'm having so much trouble getting this right if I'd have known you were going past I'd have run out the tyre spikes to snag you!

                Right I'm off to do some investigation.

                Cheers,

                Paul
                www.papermilldirect.com
                For Inkjet Photo Paper and Fine Art Inkjet Papers direct from the papermill

                Comment


                  #9
                  I opened the receipt page in the design view of actinic and dropped the code in there - I have no idea as to why the conversion code has apeared on every page
                  By default the reciept page uses the main template so by putting it in there it will have placed the code on every page which is why you are getting the odd results. You need to select the reciept layout for the reciept put the code in there and then remove it from the main layout.

                  Comment


                    #10
                    Hi Malcolm - I've just sussed out that selecting the receipt page and clicking up the levels takes you into the primary layout if you go too far (as you say) so, I've removed the code and now I think I've got the right layout to add the conversion code to, allthough I'll have to print off and read through Eileens guide to do this again.

                    Or do you know if the cut and paste method from GA will give me everthing I need? Inc the costs etc with the transaction recording?

                    Excellent help from yourself Malcolm - cheers.

                    Paul
                    www.papermilldirect.com
                    For Inkjet Photo Paper and Fine Art Inkjet Papers direct from the papermill

                    Comment


                      #11
                      Inc the costs etc with the transaction recording?
                      To get this you need to add the ecommerce tracking - unless you have and Ive missed it!

                      Read the GA help files on the GA website and follow them step by step.

                      Comment


                        #12
                        conversion code
                        This will only give conversion tracking for Adwords.

                        Comment


                          #13
                          Thanks,

                          I know where to get the trans code from, should I add that to the receipt page or the thankyou page?
                          If it's the thankyou page - Where do I find that page as a search doesn't reveal it.

                          cheers,

                          Paul
                          www.papermilldirect.com
                          For Inkjet Photo Paper and Fine Art Inkjet Papers direct from the papermill

                          Comment


                            #14
                            Hi - Just a little confused. I have the help page up on google

                            https://adwords.google.com/support/b...type=&onClick=

                            Points I'm unclear on

                            1) The first lot of code I assume goes below the original GA tracking code, or does it replace it?

                            2) The next bit of code should go below the previously mentioned code, OK. but what does it mean by:

                            Next, somewhere in the receipt below the tracking code, the following lines need to be written by your engine. Everything in brackets should be replaced by actual values, as described in the Parameter Reference, below.

                            <form style="display:none;" name="utmform">
                            <textarea id="utmtrans">UTM:T|[order-id]|[affiliation]|
                            [total]|[tax]| [shipping]|[city]|[state]|[country] UTM:I|[order-id]|[sku/code]|[productname]|[category]|[price]|
                            [quantity] </textarea>
                            </form>

                            Does this mean I need to do something other than add it? Or is it saying 'this is what should happen'....

                            3) I thnk I'm OK with changing the opening body tag to the utmSetTrans function.

                            4) The Last part I don't understand at all is the part about not including the square brackets, when setting the values for the form. Does this refer to the code I've pasted above? If so why did they put them in...

                            Thanks for your patience on this Malcolm

                            Paul
                            www.papermilldirect.com
                            For Inkjet Photo Paper and Fine Art Inkjet Papers direct from the papermill

                            Comment


                              #15
                              There are two separate things going on here Google Analytics Tracking (conversion) and Google Analytics Tracking (statistics and ecommerce tracking).

                              Treat them separately - install the Analytics Conversion Tracking then install the Analytics tracking.

                              The [ ] in the Analytics tracking are replaced with the variables that you want tracked eg ordernumber and totalvalue.

                              Here is a simple reciept layout with conversion tracking and ecommerce tracking. Add your own IDs to replace ******

                              <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">
                              <html>
                              <head>
                              <title><actinic:variable name="ReceiptPageTitle" /></title>
                              <actinic:variable name="BaseHref" />
                              <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" />
                              <meta http-equiv="MSThemeCompatible" content="yes" />
                              <link href="actinic.css" rel="stylesheet" type="text/css">
                              <script language="javascript" type="text/javascript" src="actiniccore.js"></script>
                              <script language="javascript" type="text/javascript" src="actinicextras.js"></script>
                              <!-- Placeholder of cookie checking javascript code. Do not remove it! -->
                              <Actinic:COOKIECHECK />
                              <script language="javascript" type="text/javascript">
                              <!--
                              saveReferrer();
                              // -->
                              </script>
                              </head>

                              <body>
                              <actinic:variable name="INNERLAYOUT" />
                              <script src="http://www.google-analytics.com/urchin.js" type="text/javascript">
                              </script>
                              <script type="text/javascript">
                              _uacct = "UA-*****";
                              urchinTracker('receipt.html');
                              </script>

                              <body onLoad="javascript:__utmSetTrans()">
                              <form style="display:none;" name="utmform">
                              <textarea id="utmtrans">UTM:T|<Actinic:Variable Name="TheOrderNumber"/>|[affiliation]|
                              <actinic:variable name="NumericOrderTotal" />|[tax]|<Actinic:Variable Name="Shipping"/>|[city]|[state]|<Actinic:Variable Name="DeliveryCountry"/> UTM:I|[order-id]|[sku/code]|[productname]|[category]|[price]|
                              [quantity] </textarea>
                              </form>

                              <!-- Google Code for purchase Conversion Page -->
                              <script language="JavaScript" type="text/javascript">
                              <!--
                              var google_conversion_id = ******;
                              var google_conversion_language = "en_GB";
                              var google_conversion_format = "1";
                              var google_conversion_color = "666666";
                              if (1) {
                              var google_conversion_value = 1;
                              }
                              var google_conversion_label = "purchase";
                              //-->
                              </script>
                              <script language="JavaScript" src="http://www.googleadservices.com/pagead/conversion.js">
                              </script>
                              <noscript>
                              <img height=1 width=1 border=0 src="http://www.googleadservices.com/page...chase&script=0">
                              </noscript>



                              </body>
                              </html>

                              Comment

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