Why?
Sometimes, Google fails to index links deep inside your site, but your index page still comes up high for certain terms.
The thing is, you probably don't have that item on your front page, and so if the user follows a link like this in Google to your homepage, they'll have to forage around in your site to find the thing they just searched for.
So why is this. I have a client who is extremely frustrated that he ranks high in Google for most of his keyword phrases but Google almost always links to the homepage.
I have suggested that he removes all references to one of his product sections from his home page, (except for a link in the menu), and see what happens but he is reluctant to do that.
So why is this. I have a client who is extremely frustrated that he ranks high in Google for most of his keyword phrases but Google almost always links to the homepage.
Getting search engine users on to any page is half the battle. I personally wouldn't complain too much and would optimise the home page so that channeling down to the product is very easy.
when i go to a cgi-bin url, i'm autoforwarded to the correct page. isnt this a type of stealth redirect?
I asked GoogleGuy (Matt Cutts, perhaps another Google employee?) this exact same question last year as I was had the same train of thought - what if Google sees CGI-BIN links which redirect to .html pages as some form of hidden redirect. The reply I got was there shouldn't be too many problems, the most important (which we all know anyway) is that the .html page won't inherit any weight from the link, whether that be within the same domain or an outgoing link. The answer was - Google simply won't add any weight to a link which is parsed and redirected server-side. Makes sense to me, similar effect to a htaccess redirect.
This was on the Webmaster World forum, though I am having difficulty locating the thread.
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