Setting up Google Adwords

[FrazerPart]

I have a Google Adwords PPC campaign that is ready to go live. It has been set up by a third party. Whilst they are experienced with Adwords, they are not familiar with the Actinic product.

They have advised me that Adwords will provide me with some code snippets that I can use for tracking purposes (eg. landing page snippet, check out page snippet etc etc.) so that I can see what the ROI is in the various key words and also track broswers right from the PPC advert throught to checkout completion.

How can I incorporate this code into my Actinic v9 website?
(I'm not a coding expert)

Please advise - I've done numerous forum searches and have trawled around the KB but not found any answers.

[Duncan Rounding]

Yes you can. There are a few posts on the forum but the information on the Google Adwords site does explain quite well what needs to be done.

Basically you need to add the Google code snippet from the Google site at the bottom of the layout code on the receipt page before the closing body tag.

This is old but still relevant:
http://community.actinic.com/showthread.php?t=35406
except that the Google Analytics Markup mentioned is now part of Actinic and can be inserted if not there already from within Actinic as

<actinic:variable name="GoogleAnalyticsMarkup" value="Google Analytics Tracking Code" />

[plantsforshade]

Hi Max

Do you want Google analytics tracking or Google Adwords tracking they are two different things ?

Regards

Nigel

[Duncan Rounding]

True, don't confuse Analytics with Adwords.

For Adwords place this at the end of the receipt page:

<!-- Google Code for Purchase/Sale Conversion Page -->
<script type="text/javascript">
<!--
var google_conversion_id = XXXXXXXXXX;
var google_conversion_language = "en";
var google_conversion_format = "1";
var google_conversion_color = "ffffff";
var google_conversion_label = "purchase";
var google_conversion_value = 1;
//-->
</script>
<script type="text/javascript" src="https://www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="https://www.googleadservices.com/pagead/conversion/XXXXXXXXXX/?value=1&amp;label=purchase&amp;guid=ON&amp;script=0"/>
</div>
</noscript>

Substituting XXXXXXXXXX with your own ID.

You can send the order total as well (so long as js is enabled in the browser) by substituting:

var google_conversion_value = 1;

with this:

var google_conversion_value = 0;
if (<actinic:variable name="ActinicOrderTotal" />) 
{
google_conversion_value = <actinic:variable name="ActinicOrderTotal" /> / 100;
}

[FrazerPart]

thanks. to confirm, I already have Analytics up and running on the site and am able to receive the traffic data.

It is the Adwords traffic data that I want to get my hands on so that I get an idea of the returns on using this advertising media.

[FrazerPart]

On the same subject of Adwords campaigns, how difficult is it to set up a unique landing page for the browsers to land on when they click on one of the PPC adverts?
I'd like to essentially make this Adwords landing page very targetted towards the PPC browser and ideally "hidden" from other normal browsers.

Has anybody got any ideas?

[leehack]

If you have SPP setup it's very easy, point direct to the page. To ensure that page was not accessible online (to the masses) you need to learn how to use a true/false variable and a blockif to stop anything being included that you didn't want to. Inbuilt help is good on variables, there are blockif tutorials in this forum and an SPP tutorial on my site. If you're up for it, it'd take about an hour or so to learn and do, so not so bad.

[FrazerPart]

Adword are also offering me snippet code for the shopping cart page and also the newsletter view page and also newsletter sign up.

Where do I need to put these? For the cart script, which Actinic page?
My newsletter signup page is a fragment within a brochure page. Where do I put this code?

Code from Adwords is as follows:-

<!-- Google Code for Email newsletter sign-up Conversion Page --> <script type="text/javascript">
<!--
var google_conversion_id = xxxxxxxxxx;
var google_conversion_language = "en";
var google_conversion_format = "2";
var google_conversion_color = "ffffff";
var google_conversion_label = "EiCYCKCpqgEQ0JDL6wM"; var google_conversion_value = 0; //--> </script> <script type="text/javascript"  
src="http://www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt=""  
src="http://www.googleadservices.com/pagead/conversion/1030932560/?label=EiCYCKCpqgEQ0JDL6wM&amp;guid=ON&amp;script=0"/>
</div>
</noscript>

<!-- Google Code for Email newsletter view Conversion Page --> <script type="text/javascript">
<!--
var google_conversion_id = xxxxxxxxxx;
var google_conversion_language = "en";
var google_conversion_format = "2";
var google_conversion_color = "ffffff";
var google_conversion_label = "O3KoCMaoqgEQ0JDL6wM"; var google_conversion_value = 0; //--> </script> <script type="text/javascript"  
src="http://www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt=""  
src="http://www.googleadservices.com/pagead/conversion/1030932560/?label=O3KoCMaoqgEQ0JDL6wM&amp;guid=ON&amp;script=0"/>
</div>
</noscript>

<!-- Google Code for Shopping cart view Conversion Page --> <script type="text/javascript">
<!--
var google_conversion_id = xxxxxxxxxx;
var google_conversion_language = "en";
var google_conversion_format = "2";
var google_conversion_color = "ffffff";
var google_conversion_label = "YeFfCOynqgEQ0JDL6wM"; var google_conversion_value = 0; //--> </script> <script type="text/javascript"  
src="http://www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt=""  
src="http://www.googleadservices.com/pagead/conversion/1030932560/?label=YeFfCOynqgEQ0JDL6wM&amp;guid=ON&amp;script=0"/>
</div>
</noscript>

[FrazerPart]

Can anybody offer any comments or suggestions?

[FrazerPart]

We still haven't been able to resolve this. Can anybody comment?

[pinbrook]

I'm guessing here, but if i were to do this, this is how i'd start....

My newsletter signup page is a fragment within a brochure page. Where do I put this code?

you can put it in the fragment, at the bottom for want of a location or create a new fragment for it. Try it and see.

For the cart script, which Actinic page?

As for the shopping cart page - there is more that one layout - see Select page Type you can choose from any of the ones i haven't put a line though - see attached image. a usual rule of thumb is to put this type on code immediately before you see </body> tag ie END body

Usual claveats - take snapshot before you start etc etc

[FrazerPart]

Jo,
for the newsletter signup page in the fragment, I'm assuming I need to put

!!<
>!!

either side of the google code and drop the code into the same area as my newsletter copy.

Correct?

Then finally, with regard to the shopping cart view code needing to be placed before the end of the body text, if I select the "add to cart confirmation page" what do I need to be looking at in the design tree to find the </body> tag?
(I am using the Prime theme)

[Duncan Rounding]

Here's a short video that may help with the placing of the Adwords tracking code on the receipt page:
http://www.genesistechnical.co.uk/Vi...Page_Code.html

[leehack]

Duncan Spielberg?

[Allan Rayner]

Google AdWords Conversion Tracking Integration

Hi Actinic Community!

I need some help with integrating Google AdWords conversion tracking into one of my clients websites, running Actinic 8.51

Say below is an example of conversion tracking code to track a purchase / sale.

<!-- Google Code for **** Purchase / Sale Conversion Page -->
<script type="text/javascript">
<!--
var google_conversion_id = ******;
var google_conversion_language = "en";
var google_conversion_format = "3";
var google_conversion_color = "ffffff";
var google_conversion_label = "*******";
var google_conversion_value = 0;
//-->
</script>
<script type="text/javascript" src="http://www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="http://www.googleadservices.com/pagead/conversion/1062807654/?label=CQYECNDenAEQ5tDk-gM&amp;guid=ON&amp;script=0"/>
</div>
</noscript>

What line of code would I have to add so that Actinic would put in the order total as the conversion value?

I have had a look through a few threads and found the following code...

"if (<actinic:variable name="ActinicOrderTotal" />) {
var google_conversion_value = <actinic:variable name="ActinicOrderTotal" />/100;"

if (NETQUOTEVAR:ACTINICORDERTOTAL) {
  google_conversion_value = NETQUOTEVAR:ACTINICORDERTOTAL / 100;
}

Are either of these correct and if so do they replace the var google_conversion_value = 0; line of code?

And final question, where should the conversion tracking code be added. I saw on one thread that someone suggested the receipt bulk layout just before the </body> tag. Can anyone confirm whether this is correct or not?

Many thanks

Allan