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Tracking Google Addwords Using Google Analytics

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    Tracking Google Addwords Using Google Analytics

    One of my customers has engaged the services of a Google Addwords company to manage their campaign and they are using Google Analytics to try and track the orders generated from the Addword click throughs

    The standard Google Analytics tracking code is on all the pages

    <script type="text/javascript">
    var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
    document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
    </script>
    <script type="text/javascript">
    try {
    var pageTracker = _gat._getTracker("UA-11516846-2");
    pageTracker._trackPageview();
    } catch(err) {}</script>

    This allows the pages to be tracked up until the customer is transferred to the Actinic payment pages. On the receipt page the Google Addwords company have supplied some of their tracking code to help with their analysis of the conversions

    <div style="display:inline;">

    <img height="1" width="1" style="border-style:none;" alt=""
    src="http://www.googleadservices.com/pagead/conversion/1031439305/?label=3MQ
    3CKOqqwEQyYfq6wM&amp;guid=ON&amp;script=0"/>

    </div>

    The problem is that the tracking is lost when the customer goes to the secure actinic payment pages and this is not allowing the Google Addwords company to give a true ROI on the campaign

    They have given me the link this page about cross domain tracking http://www.google.com/support/google...c=cb&lev=index and if I install this cross domain tracking it should solve the problem.

    Has anybody else installed cross domain tracking to track orders when the customer is transferred to the payment gateway? If so, any advice on the way to do this would be appreciated.

    #2
    You could place the adwords tracking code on the receipt page.

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