I am looking for some suggestions which might solve a problem that some of our customers inadvertently cause.
When checking out it seems that some customers don't realize that their order has been placed before the receipt page is displayed. It would appear that they assume that they can backup and modify the order. This behaviour results in two (or more) orders being placed.
The volume of online orders is fairly small on this site and the order processor is usually awake. Two orders from the same customer is rapid succession gets noticed. An email or telephone call to the customer quickly resolves the issue. But it is annoying to have to do this and one day it will be missed...
The principle reason for customer confusion seems to be the "Next>" label on the last page before the receipt page. If it were possible to change this label (without changing the "Next>" label on other checkout pages) I think that the consequences of pressing could be clarified.
Or maybe we need some "instructional" text on the checkout pages... Anybody got any suggestions?
When checking out it seems that some customers don't realize that their order has been placed before the receipt page is displayed. It would appear that they assume that they can backup and modify the order. This behaviour results in two (or more) orders being placed.
The volume of online orders is fairly small on this site and the order processor is usually awake. Two orders from the same customer is rapid succession gets noticed. An email or telephone call to the customer quickly resolves the issue. But it is annoying to have to do this and one day it will be missed...
The principle reason for customer confusion seems to be the "Next>" label on the last page before the receipt page. If it were possible to change this label (without changing the "Next>" label on other checkout pages) I think that the consequences of pressing could be clarified.
Or maybe we need some "instructional" text on the checkout pages... Anybody got any suggestions?
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