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Characters preferred in Search Engines

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    Characters preferred in Search Engines

    Hi

    Do search engines prefer certain characters. After making a number of changes I am finding that I am often on the first page in results, certainly the second. But, my main competitor is still at the top on the first page.

    Do search engines prefer characters like '/' over '&' or does it ignore completly. Appreciate it is a small query, just trying to drill down as much as possible what works best.

    Steven
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