Google Analytics

[Big Game Hunter]

Morning Everyone

If could just have some advice on one of the most contreversial programs on the web....

I have put my tracking into the main primary pages needed,being:

Act_PrimaryCheckout.html
Act_PrimaryCart.html
Act_Primary.html
Act_BrochurePrimary.html
SiteRoot_index.html
Index.html
About_Us.html

The question is though, has anybody been having problems with the Defined Funnel Navigation section ?

I would like to trace where the exits points are when people are placing orders, but it doesn't seem to be picking up any info...

Any advice on how to set this up or ny tricks anyone knows ?

Cheers
Shannon

[Bruce]

Tracking scripts in general are usually placed in the Order pages, Act_Order01.html through Act_Order04.html which is the receipt page. The most used location is Act_Order04.html as it will give you the information you require. I might be wrong as to your requirement as I have no experience with Google Analytics.

Could other users who have experience with this post comments as to your experiences with the application and how you got it to work.

Kind regards,

[Eileen]

Goggle Analytics Funnel definition

Hi Shannon,
I've got a funnel working, even tracking when my customers go off to WorldPay. I will start with the assumption that you have followed[INDENT]"Dave's guide to Google Analytics with Actinic" and have already tagged your receipt page.

Add tracking script to the end of the Act_Orderxx.html pages, giving them each a name:

at the end of Act_Order00.html, add:

<script src="http://www.google-analytics.com/urchin.js" type="text/javascript">
</script>
<script type="text/javascript">
_uacct = "UA-xxxxxx-x";
urchinTracker('Order00.html');
</script>

at the end of Act_Order01.html, add:

<script src="http://www.google-analytics.com/urchin.js" type="text/javascript">
</script>
<script type="text/javascript">
_uacct = "UA-xxxxxx-x";
urchinTracker('Order01.html');
</script>

at the end of Act_Order02.html, add:

<script src="http://www.google-analytics.com/urchin.js" type="text/javascript">
</script>
<script type="text/javascript">
_uacct = "UA-xxxxxx-x";
urchinTracker('Order02.html');
</script>

if you followed Dave's Guide to Google Analytics with Actinic you will already have this code in Act_ReceiptPrimary.html :

<script src="http://www.google-analytics.com/urchin.js" type="text/javascript">
</script>
<script type="text/javascript">
_uacct = "UA-xxxxxx-x";
urchinTracker('receipt.html');
</script>

Now do an Update of your Actinic site.

If you use WorldPay to process payments,
edit your resultY.html
and add the following ... note that it is the SSL version of the Google script!

<script src="https://ssl.google-analytics.com/urchin.js" type="text/javascript">
</script>
<script type="text/javascript">
_uacct = "UA-xxxxxx-x";
urchinTracker('PaymentSuccess.html');
</script>

upload your resultY.html to your WorldPay account.

Now, go to your Google Analytics Account and
edit your Conversion Goal and make the funnel look like this:

Step1 URL: /Order00.html NAME: Select Invoice Location
Step2 URL: /Order01.html NAME: Invoice Address
Step3 URL: /Order02.html NAME: Payment Method
Step4 URL: /PaymentSuccess.html NAME: World Pay Success

Now you should be able to see if people leave your order process before they get to your receipt page.

Please note that I have also significantly increased the number of customers who return to my receipt page after WorldPay by customising my payment pages to have my Website logo at the top, and changed resultY.html

from: VIEW MERCHANT RECEIPT
to: CONTINUE ...

[Bruce]

Eileen,

Excellent post. Thank you.

Kind regards,

[mash]

Question on the script

Hi Eileen,

Thanks for your excellent posting, I am getting my head around this, have a quick question, GA has developed a new script being 'ga.js'

<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
</script>
<script type="text/javascript">
var pageTracker = _gat._getTracker("UA-xxxxxxx-x");
pageTracker._initData();
pageTracker._trackPageview();
</script>

Can you change your script to call on the ga.js?

Like

<script src="https://ssl.google-analytics.com/ga.js" type="text/javascript">
</script>
<script type="text/javascript">
_uacct = "UA-xxxxxx-x";
gaTracker('PaymentSuccess.html');
</script>

Any help on this I would be grateful, thanks

[cdicken]

Mash

v9 of Actinic is fully integrated with the new Google Analytics tracking code. It might be worth downloading it from http://www.actinic.co.uk/about/Beta.php4, activating Google Analytics, uploading a test site somewhere and then looking at the tracking code in the pages and the receipt.

I wouldn't worry too much about the ecommerce tracking stuff in the shopping cart as there won't be any easy way to port that back from v9 into v7, but the general page tracking is quite straightforward.