PPC analysis software advice please?

[Donna Kempster]

We have been running a small amount of ppc activity over the past couple of months and are getting plenty of clicks and some orders. However I would like to begin to understand which keywords are converting and which just generate traffic and if possible the lead time between click to order - I expect it is a reasonable time.

Am I better trying to input the google analytics code (and one from overture if there is one) or buying some software to do it? If I buy some software will I still have to input code? I am not a technical person so I want a nice easy solution that allows me to do what I'm good at which is analyse the figures. Inputting code into my templates really worries me as I don't want to break our site!

Any suggestions or recommendations really appreciated.

Donna

[Duncan Rounding]

If you're using G Adwords then G Analytics is the way to go - the available analysis is very good.

Whatever software you use you will need to add code in the pages for tracking.

[Donna Kempster]

Thanks Duncan. I shall look at the google code take a brave pill and add it in!

[Phoenix164]

how can you get the google code, analytics appear to be over capacity at the moment and they are not taking any more subscribers

[Duncan Rounding]

Unfortunately if you can't sign up then you can't use the code.

[Donna Kempster]

We waited about 4 weeks for our account to come through - we joined the waiting list and they emailed us when they had processed it. Donna