Adwords Question.

[mythandmagic]

Just a quickie......

Regarding adwords,

Is it best to direct people to a range of 1 paticular item or the exact item.

Reason im asking this is for quite a few of my item there is a choice of the same model.

Example.

Pro-series enviolites.

there are 3 ranges, 250w 400w and 600w
within these ranges there are multiple lamp types, ie metal halide, Son T, growlux. (all the same model envirolite)

what would be the best direction.

To the power? and choose the power first
To the lamp types? and pick the lamp type
To the exact unit? see the 1 unit

I am using the 1 product per page layout.

Thanks

Kes

[los_design]

Adwords and applying it to your products can be business specific.

However, with many of our clients, we tend to take the click straight to the main product (or best priced) and ensure that the viewer can see the other variations available by cross marketing.

Other solutions will include adding each variant to its own advert in adwords.

HTH
Regards

[Duncan Rounding]

Completely agree with Daren.
The main elements are:
Keyword
Ad Title
Ad Body
Landing Page
All need to reinforce each other. The visitor should be able to click and buy on the landing page which also needs to clearly show they have come to the right place for the original search.

If you have variations then I would choose the most popular or cheapest for the landing page or better still have a different ad for each page.