Google Adwords Conversion Tracker

[Eileen]

Hello out there...
is anyone using this tool with Actinic?

our site (http://www.wildbirdfood.uk.com) has enjoyed a good deal of success since joining AdWords.

I have just added the basic conversion tracker to my receipts page, and would like to implement the tracking of total sales using the custom version.

Can anyone tell me how to supply the Actinic total amount to the Google script?

regards,
Eileen Eby

[paulh69]

I'd imagine you could use the NETQUOTEVAR:ACTINICORDERTOTAL variable, which would probably work with their script placed in Act_Order04.html

Regards,
Paul

[Eileen]

Hi Paul,

there doesn't seem to be a Netquotevar for the total amount as a simple number with a decimal point, which is what Google would like.

I have been fussing with this off and on - am currently just using it to track the number of conversions, and not the value of the conversions.... sigh....

if I find a way of making this work, I will post another reply here.

happy holidays,
Eileen

[admad1]

Can this be added to a page somewhere for sites using worldpay? I would like to track sales coming from google also

Regards
Andy

[Eileen]

Hi Andy,
we use WorldPay with this web site, but that is completely separate from the AdWords.

You add the Adwords conversion tracker code to your Actinic Receipt page (where customers return after making their WorldPay payment)

The template is Act_Order04.html

To learn more about the variables available, read the Actinic Advanced Guide, starting on page 61.

cheers,
Eileen

[admad1]

Many Thanks Eileen I'll give it a go.

Happy NewYear

Andy

[Eileen]

Something else I've noticed about the AdWords conversion tracker... it can only be at best an idea of what has converted to sales.

We get some customers who put items in their basket, then go elsewhere, returning later (not through google) to finish shopping.

Also, for the conversion tracker to count the purchase as a conversion, the shopper must return to the order receipt page - some of our customers do not return to Actinic after the World Pay process.

cheers,

[admad1]

Cheers

[Darren B]

I use adwords and believe google will track a customer for 30 days even if they have go else where. Im sure it mentions this in it help menus

Cheers
Darren

[Andy Warner]

conversion tracking - the referrer way (ish!)

Hi all,

I use google adwords
I also use the actinic referrer system

marry the two and you get to know which of your ads a buyer came from, and how much they spent.

works very well.

take a look at my referrer section:

http://www.legendgames.co.uk/acatalo...l_package.html

it shows a working referrer link for our site.

my adwords are linked as follows:

http://www.legendgames.co.uk/cgi-bin...H=../acatalog/
&BASEURL=http://www.legendgames.co.uk/acatalog

each add has a different SOURCE=
if you need to break down the adwords by keyword, I suppose you would have to do one add per keyword, and not have multi keywords per add. I think you can do that by grouping ads?? cant remember.

referrer script puts the SOURCE= details from the referring URL call into User-defined3 in the order. you can then search your orders by refferer to see the take up.

hope this helps

andy warner
www.legendgames.co.uk

[Highlander]

Adwords Conversion Tracking

I am trying to install Googles Conversion Tracker into Act_Order04.html.

the code to be inserted includes

if (Total_Cost) {
google_conversion_value =Total_Cost ;
}

where Total_Cost is the variable in format 9999.99. It cannot have any currency symbols or commas.

Does anyone know which variable one should use?

NETQUOTEVAR:NUMERICORDERTOTALCGI looks good but it includes the comma thousand separator so only works for amounts below 1,000.00

Alternatively should one use the Actinic integer value and simply divide by 100? In which case is this the variable NETQUOTEVAR:TOTAL and is it accessible from Act_Order04.html?

Finally as far as I can tell I can only check Act_Order04.html by actually placing an order. Is this correct? Could one check the functionality by placing it in Act_Order00 (or 1 or 2).html?

Many thanks - I am on a steep learning curve here. Comfortable with databases and asp - but new to Actinic.

[cdicken]

Alternatively should one use the Actinic integer value and simply divide by 100? In which case is this the variable NETQUOTEVAR:TOTAL and is it accessible from Act_Order04.html?

If you don't want the thousands separator, then the variable to use in Act_Order04.html is NETQUOTEVAR:ACTINICORDERTOTAL. You would need to divide it by 100 still, however.

Finally as far as I can tell I can only check Act_Order04.html by actually placing an order.

That's correct, as that is the only way of supplying credible values for the variables you are including into the template.

[Highlander]

Order Tracking

Thanks everyone.

Now to get the orders.

Niall

[Darren B]

Highlander

You lost me, mind you i just had a week in the sun so its not hard, i use the conversion tracking but am a bit of a lose as to exactly what the google code should be. I still struggle with the netquotevar fields

If you have managed to get it to work is there any chance you could post the code so i can report the value instead of my current setup of just counting each order as one.

help much appreciated

Cheers
Darren

[dtc]

Hi, Darren,

I just use the following code to get the decimal point in the right place:

<!-- Google Conversion Code -->
<script language="JavaScript">
<!--
orderValue = NETQUOTEVAR:ACTINICORDERTOTAL / 100;
google_conversion_id = **** Your ID ****;
google_conversion_language = "en_GB";
if (orderValue) {
google_conversion_value = orderValue;
}
google_conversion_label = "Purchase";
-->

There is a little bit more code, but it doesn't concern the calc part, so just leave that as is.

Hope that helps.

Darren