Looking for advice about displaying product choices, where each choice is a separate product.
The most common solution is either a single Drop-down list (uses minimum display area), or a group of Radio Buttons (uses more display area). In either case, a shopper selects one product, enters the quantity, and clicks Add to Cart. The shopper thus adds one product to the cart.
An alternative is the ‘Laid Out in Single Line’ layout, where all products are displayed in a compact layout, one below the other, each with their own Quantity box (uses the most display area). A shopper enters a quantity against each product required, and clicks a single Add Selected to Cart button. The shopper thus adds one or more products to the cart.
For products which shoppers usually only buy one of (e.g. TV, Tools, Furniture), the Drop-down list or Radio Buttons are possibly OK. But for commodity products, which shoppers may buy more than one choice of (e.g. envelopes, packaging, screws), there may be an advantage in the alternative layout above, where the buyer can buy several choices at the same time. (Of course, even with Drop-down lists or Radio Buttons, the buyer can re-visit the product page to make further choices.)
Now, my question:
For commodity products specifically, is it your experience that shoppers are more inclined to buy additional products, when they can see all product choices laid out together with separate Quantity boxes and a single Add Selected to Cart button? By this I mean buy more products than they may have originally planned to buy!
James
The most common solution is either a single Drop-down list (uses minimum display area), or a group of Radio Buttons (uses more display area). In either case, a shopper selects one product, enters the quantity, and clicks Add to Cart. The shopper thus adds one product to the cart.
An alternative is the ‘Laid Out in Single Line’ layout, where all products are displayed in a compact layout, one below the other, each with their own Quantity box (uses the most display area). A shopper enters a quantity against each product required, and clicks a single Add Selected to Cart button. The shopper thus adds one or more products to the cart.
For products which shoppers usually only buy one of (e.g. TV, Tools, Furniture), the Drop-down list or Radio Buttons are possibly OK. But for commodity products, which shoppers may buy more than one choice of (e.g. envelopes, packaging, screws), there may be an advantage in the alternative layout above, where the buyer can buy several choices at the same time. (Of course, even with Drop-down lists or Radio Buttons, the buyer can re-visit the product page to make further choices.)
Now, my question:
For commodity products specifically, is it your experience that shoppers are more inclined to buy additional products, when they can see all product choices laid out together with separate Quantity boxes and a single Add Selected to Cart button? By this I mean buy more products than they may have originally planned to buy!
James
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