Actinic Payment Exit Pages

[richy_roo]

Hi,

I occasionally review the top exit pages on my site via Google Analytics.

The number of exits for 2 Actinic pages are as follows:

site/cgi-bin/os000002.pl had 112 Exits last month

site/cgi-bin/ca000002.pl had 70 exits last month

I have a couple of questions about these:

1. What is the difference between these pages? One of them contains the letters 'os' and the other 'ca' - what do these refer to?

2. Does anyone know if Google Analytics counts it as an 'exit' when the customer/user is taken from the page on my website to the Actinic Payments screen to process payment?

Any other advice would be greatly appreciated. In the long run I am going to optimize each stage of the buying process to maximise conversions, I'm looking at minimizing exits to begin with and would like to get a handle on the stats.

Thanks

Richard

[leehack]

They might be going to there just to find out delivery pages for instance and then exiting if your site doesn't relay this information very well.

[richy_roo]

Thanks for the info, useful to know the difference. In hindsight I should have really figured that out for myself

After a bit of digging, I have discovered that 'exits' via external links (which would include the users who go from our site to the Actinic Payments site) are only recorded as exits if you tell Google Analytics to record it via additional code. As we have not done this, these do not get counted as exit pages, the upshot being that we are losing rather a lot of traffic on the checkout pages - 182 people last month alone

The main reason for this will be because of the nature of our products - we are a chemical company and many products we sell are classified as hazardous for transport and must be delivered via specialist courier (it's not a case of bunging something in the Royal Mail). This adds a lot of money to the carriage costs (on average, £8 on top of whatever standard shipping there may be).

Nevertheless, if anyone can think of any ways to reduce the number of abandoned shopping baskets on our site we are all ears:

http://www.reagent.co.uk/

Thanks

Richard

[Darren B]

After a bit of digging, I have discovered that 'exits' via external links (which would include the users who go from our site to the Actinic Payments site) are only recorded as exits if you tell Google Analytics to record it via additional code.

I would be interested in how this can be done

[leehack]

You're selling hazardous products where delivery is an issue, yet i see no dedicated delivery message or delivery page with details. It's bonkers not to do this on a normal products site nowadays, on a site like yours, i'd say it's online suicide not to.

[richy_roo]

I would be interested in how this can be done

Don't know if it's still in date but someone talks about it in the second to last post here

http://www.webmasterworld.com/analytics/3368047.htm

Richard

[richy_roo]

You're selling hazardous products where delivery is an issue, yet i see no dedicated delivery message or delivery page with details. It's bonkers not to do this on a normal products site nowadays, on a site like yours, i'd say it's online suicide not to.

I'm sure you're right! Modifications in the pipeline...

Thanks for the feedback