Site Review, especially product layouts

[pinkequine]

Thanks

Yes this was a problem we pondered for ages, it even made us really cautious with the colour schemes on the website just so we didnt alienate anyone.

We're much happier now with the feel of the website.

[acompton]

oh yes, I never even noticed that! Well spotted. Regards catering for the different customers, do you mean age/types or the fact that we have a members area on different price brackets.

It was the Junior/Leisure/Pro split I liked.

[pinkequine]

oh yes, I never even noticed that! Well spotted. Regards catering for the different customers, do you mean age/types or the fact that we have a members area on different price brackets.

[acompton]

I'm impressed that you've solved a problem I've been pondering for some time: how to cater to different 'levels' of customer.

Very picky point: the footer on the index page is a bit strange:

Pink Equine © 2007 powered by actinic equestrian | horse tack | dressage |show jumping Pink Equine horse tack for dressage show jumping and other equestrian disciplines home

"powered by actinic equestrian"

[pinkequine]

oh I never realised that.. thanks..

[Darren B]

Just one observation, i notice the page was slow to load, upon inspection this was caused by the thwate logo. You might be better to move this code to the bottom of the page. Any code that calls on info from another server could impact on page loading performance, its always best to keep this code at the bottom of your page.

This is all MHO

[pinkequine]

Is this better?

http://www.pinkequine.com/acatalog/Junior_Reins.html

Havent done all the layouts yet, but have tidied it up, kept the info above the fold, made the main page header smaller and not been too shy with my add to cart button.

[pinkequine]

Thanks Lee, I'll look at that.

Sean.. thanks, and glad the pink was a welcome relief

[Sean Williams]

Dear Sean

Just for you http://www.pinkequine.com/acatalog/Juniors_Home.html

<sigh>
That's better

I'm With Pinbrook - good story and a good effort in paying attention and moving with the market.

[leehack]

I'd look in the list layout first if i were investigating, if it was a section link layout issue it should prevail on all uses of that layout which it doesn't seem to be doing.

[pinkequine]

There's some weird dotted lines on the bottom edge of the section link layouts - http://www.pinkequine.com/acatalog/Juniors_Home.html - maybe linked to the list layout or some incorrect coding possibly, well worth checking out and sorting.

I Think the dots are something to do with the original layouts, probably brought out because I changed the images to boxes or something. There are other dots between the fragments also on other pages I dont like either, so its on my to do list.

[pinkequine]

Excellent story, just goes to show how important company branding is.

Yes 100% agreed, we've done a lot of work on the branding, the website just was a bit lagging.

[leehack]

There's some weird dotted lines on the bottom edge of the section link layouts - http://www.pinkequine.com/acatalog/Juniors_Home.html - maybe linked to the list layout or some incorrect coding possibly, well worth checking out and sorting.

I think the header area needs a rethink also, it's not offensive at all, but i do think it's a poor use of prime real estate on your site.

[grantglendinnin]

As you're pushing your telephone number at the top of the page, there's quite a bit of space to the right side, I'd add your contact e-mail address in there in graphic format - safe for preventing spammers.

[pinbrook]

The first site was **really**pink but it limited our target audience so we toned it down... then it got to the point it was so toned down the site looked a bit bland.. so we thought to split it up and give everyone a site area they felt comfortable with.

We do a few shows now around the country and our first stand - we called it the pink palace - would only get the children coming over the threshold, now our stand is all oak slatwall and we segregate it into two halves, sedate and pink.. now we get a much wider following.. its fun to watch as you can almost guess who is going to walk into which side of the stand when they start walking over. Its worked really well for us and we are always rammed full with customers on our stand, so now we've replicated that on the website.

Excellent story, just goes to show how important company branding is.