Couple of Questions about Google Adwords/Google Searches

[GAViN™©]

Just a couple of questions regarding Google Searches

Can someone please tell me what are the Google Sponsored Links at the TOP of the webpage above the SERPs (as shown on attachment and highlighted). Am curious is this still part of Google Adwords, or something entirely different?

If it is part of Google Adwords - Then what distinguishes that you get on the TOP LEFT above the organic search results, and not on the right hands side sponsored links where all other Google Ads are ?

See what I mean on this screenshot:

http://localhostr.com/files/63be76/google-ads.gif

And finally...

After entering the word Philips into Google at the bottom of the page there after the 1st page SERPs there is a section.

Search related to : {keyword}

which lists other keyword links, what are these ?


http://localhostr.com/files/b4d81d/2.gif

Thanks for the help.

[Rich Brady]

Have a look here Gavin:

http://www.googleguide.com/ads.html

[GAViN™©]

Ah, so the Sponsored Links at the TOP of the Serp's is companies using Google Adsense ?

[grantglendinnin]

Ah, so the Sponsored Links at the TOP of the Serp's is companies using Google Adsense ?

No, Google Adwords.

In short, the more you pay, the higher up you will appear - the highest paying customers (of Google Adwords) appear at the top.

[Rich Brady]

An ad's popularity comes into play too:

Google determines placement by an auction; the auction not only considers what the advertiser will pay for the ad, but also its click-through rate, i.e., how often users click on the ad. If users often click on an ad, Google will likely place the ad higher up on the results page.

[GAViN™©]

I see. Thanks for the help guys.

Anyone answer my question regarding the related searches??