Review my site?

[RoofingWarehous]

To be fair, ive only done a few sites in the past. But this site is one that i am really focused on getting to page 1 for many terms.

www.roofingwarehouse.co.uk

The site is just 4 weeks old.

Any thoughts?

[Mike Hughes]

I find your site hard to review from an SEO perspective because it's not really clear to me what kind of customers you're aiming at and what your keywords should be.

I can see your homepage is optimised for 'flat roofing supplies' but is that really a term people are searching for? What does Google's keyword tool suggest are the most popular terms?

Is it DIY or Roofers that will do the buying? Will a roofing guy just go "I need some EPDM" lets see what's the cheapest on Google or will they be thinking "I've used Firestone EPDM before and that was good, who's the cheapest for that?".

I couldn't see much in terms of helping less experienced customers make it through the decision process. i.e, Is EPDM right for me? Can I do it myself? Is Firestone better than others? What thickness should I be buying? What other tools do I need?

Delivery timescales wasn't clear either. The scrolling text says 'Next day delivery on in-stock items' but that's just making me think that you don't hold stock of some of this and wondering if that's the stuff I might be looking for.

There were also some typos in places and you should really only have one H1 on a page, not six.

More specific advice will really depend on your answers to the above.

Mike

[RoofingWarehous]

I find your site hard to review from an SEO perspective because it's not really clear to me what kind of customers you're aiming at and what your keywords should be.

I can see your homepage is optimised for 'flat roofing supplies' but is that really a term people are searching for? What does Google's keyword tool suggest are the most popular terms?

Is it DIY or Roofers that will do the buying? Will a roofing guy just go "I need some EPDM" lets see what's the cheapest on Google or will they be thinking "I've used Firestone EPDM before and that was good, who's the cheapest for that?".

I couldn't see much in terms of helping less experienced customers make it through the decision process. i.e, Is EPDM right for me? Can I do it myself? Is Firestone better than others? What thickness should I be buying? What other tools do I need?

Delivery timescales wasn't clear either. The scrolling text says 'Next day delivery on in-stock items' but that's just making me think that you don't hold stock of some of this and wondering if that's the stuff I might be looking for.

There were also some typos in places and you should really only have one H1 on a page, not six.

More specific advice will really depend on your answers to the above.

Mike

Thankyou very much for your feedback.

We specialise in EPDM Rubber roofing. We are a Firestone EPDM stockist, atm a roofer or builder searching the internet WOULD need to know what epdm is and what its used for when they come to our site, but this is something i am working on, so that anyone that has no idea what EPDM is can get a complete understanding on how its used and why to use it. (The site is a month old and i have lots to do)

Also, our store will soon be a complete roofing materials shop once we have secured a few deals, i have optmized for "Flat roofing supplies" "Rubber roofing" "promenade tiles" and a few other keywords, and its proved to work well, we are in the top 10 for a few searches already.

"Flat Roof Skylights" for example.

I will work on everything you mentioned, and to be fair i already had alot of it on my list, its very early days atm.

Big keywords we want to be no.1 for are "EPDM" "Rubber Roofing" Roofing Supplies"

I think i can get it there in time.