Suggestions Required...

[yasir]

Hi,
i tried to optimize my site by reading google guidelines and different articles on internet but its not working properly. Than i use WebCEO software and follow its guide lines but the results are not as i want. I am trying to optimise my site for these keywords:
Fruit Flowers, Fruit Bouquets, Edible Arrangements & Fruit Baskets.
Can you please review my site and give some suggestions.

http://www.fruitfuloccasions.co.uk

Many Thanks in advance.

[guccij]

The urls of some of your sections are very strange: e.g. /Edible-Arrangement-Fruit-Edible-Arrangements-Sympathy.html - two duplicated words.

Write clear and accurate descriptions containing the key words on each product page rather than trying to shove them all into the url.

The key thing you need to think about is keep it simple. What words would *you* search for if you wanted to send someone a fruit basket after their husband had died (if indeed such a thing would ever cross your mind)?

The pictures to illustrate your products are not very clear.

The adverts for other companies are silly and distract from your offerings. In my opinion.

There is nothing on the site which tells me who you are, where you are based, no email address, just a phone number. Doesn't inspire confidence.

I see no sign of shipping costs explained up front - it's a cardinal sin to whack a £10 shipping charge on right at the end of the checkout.

Lots of work to do there I'm afraid.