www-4-motorcycles.co.uk New Design

[Mike Hughes]

I must be able to do something with these 20,000 hits a month im getting

'Hits' are different from 'Page Views' which are different from 'Visitors'. Which are we talking about?

Mike

[Faulkds]

My turn to dissagree with you - but if you are happy then Ill bow out

Oh, dont get me wrong i hear what you saying...

Thanks for your help

[Faulkds]

Sorry, im talking unique visitors

Apr 31128

May 28721

Jun 21702

Jul 25419

Aug 23456

Sep 21159

Oct 22198

Nov 20564

Dec 15676

Jan 21339

Feb 19959

Mar 21492

Apr 21030

May 20290

Jun 19729

Jul 18915

Aug 21819

Sep 20917

Oct 20563

Nov 15828

Dec 8677

[Rich Brady]

Did you make any changes in October, because you seem to have been loosing visitors steadily since then?

[Mike Hughes]

You ought to be converting 1-2% of those visitors into customers. So something like 200 - 400 sales a month. If you aren't then I'd definitely suggest getting someone to do a redesign for you. It'll cost you more than Ł200 but the return on that should be fairly quick.

Mike

[leehack]

Darren you sound like a site owner who wants to be more successful and make more sales, but also thinks he is doing everything the very best he can and doesn't want to change anything. To say your products and pages are optimised really is laughable to be honest, you are a long way off an optimal setup. If you want to change things you have to accept that short term rankings might be affected, but we only ever take long term views in that area and if they are not positive long term, then you shouldn't be doing them anyway.

You can't change things if you reject or get scared of change, you will end up half baked, which from an seo POV is exactly what your store currently is.

[Faulkds]

Not really, its just the nature of the beast..... Motorcycle people tend to buy more in the spring and summer time... This time of year its quiet...

[Faulkds]

Darren you sound like a site owner who wants to be more successful and make more sales, but also thinks he is doing everything the very best he can and doesn't want to change anything. To say your products and pages are optimised really is laughable to be honest, you are a long way off an optimal setup. If you want to change things you have to accept that short term rankings might be affected, but we only ever take long term views in that area and if they are not positive long term, then you shouldn't be doing them anyway.

You can't change things if you reject or get scared of change, you will end up half baked, which from an seo POV is exactly what your store currently is.

Hi Lee,

I'm just in the motion of if I do some major changes I don't want to lose my page 1 rankings on some very competitve keywords. I agree my pages arn't perfect and some could be improved if I had time. However, they are better than most... I wouldn't say my pages were laughable, to be honest I think thats a bit of an insult. I hit page one out of 7,750,000 results on the very competitive keyword motorcycle parts and thats what i focused on and thats what I achieved.

[Rich Brady]

Not really, its just the nature of the beast..... Motorcycle people tend to buy more in the spring and summer time... This time of year its quiet...

I agree that certain products are seasonal, but I'm surprised your vistits have dropped by over half. Does anyone else have any thoughts on this?

If you know it's going to be quiet for the next couple of months, then it would be a good time to re-organise. I know you want to reduce the amount of sections, but going to Single Product per Page would do wonders for SEO as has already been mentioned. Have a look at the tutorials on Lee's site. Reducing the amount of sections you have will not automatically mean it's easier for customer to find what they want. Maybe you should look at the search facility that stinkyink use as that could be a way to help people navigate your site.

[leehack]

Most of my pages and products are optimised

It's the above i referred to Darren, don't take things as an insult, it's merely meant to open your eyes and look at things slightly different. Your thoughts are stuck in a rut and you are scared of change. Rightly so to some extent, but if you want to improve, you have to accept new ideas and embrace them.

[RuralWeb]

I must be able to do something with these 20,000 hits a month im getting

Traffic is vanity - sales are reallity. If you are not converting then your visitors dont like what they find - perhaps they all go off to your competitors via your google ads

[Rich Brady]

Personally, I wouldn't optimise solely for a generic term like "motorcycle parts".

I would have thought people are more like to be searching for "Yamaha bar grips" or "Honda Exhaust", but that's just my opinion.

[Faulkds]

I agree Lee, Just im Sh*ting myself if I remove the sections and i lose my rankings... As this is my core business that funds my others... Oh well.

[RuralWeb]

I would have thought people are more like to be searching for "Yamaha bar grips" or "Honda Exhaust", but that's just my opinion

NO SHIT SHERLOCK - even the new boy knows how to do it

[Faulkds]

Personally, I wouldn't optimise solely for a generic term like "motorcycle parts".

I would have thought people are more like to be searching for "Yamaha bar grips" or "Honda Exhaust", but that's just my opinion.

Your right there... I have to look at the whole site, but 529 sections it takes hours and I mean hours. So back to the POINT

I want a better NAV system