Do you click on Google Ads - results of an active poll

[Steve G Griggs]

Adwords

I have found that most of the sponsored ads are not related to what I'm looking for, I now ignore them unless I know for sure that the site has really got what I'm searching for.
Most sponsored ads are irrelevant and time wasting as far as I can see....
We use them, but I'm not sure they bring us much profitable business, and we make sure the ads are as accurate as possible.

[thomprecision]

I have found that most of the sponsored ads are not related to what I'm looking for, I now ignore them unless I know for sure that the site has really got what I'm searching for.

Same here. When I'm searching for something that I'm somewhat familiar with, I will scan the domain name before clicking on the result. Domain is usually a giveaway of the link's particular affiliation or bias. I usually ignore sponsored ads, unless I am looking for the official site of some product or service, but even then I scan the domain before clicking it.

[Duncan Rounding]

I almost always ignore the Adwords listings because of the same reasons. I always look at the domain first and in most cases it seems that the search has been 'hijacked' by some other directory/catalog type site which normally has little or no relevance to my original search - something I thought Google was supposedly sorting out.