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Instructions for use - Part 2

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    Instructions for use - Part 2

    Using product tabs

    Swift adds four tab options to your product pages: Description, Delivery & Returns, Reviews & Videos.

    Click image for larger version  Name:	ProductTabs3.png Views:	0 Size:	15.4 KB ID:	552171


    The 'Description' tab is the tab in view when the page is first opened. It shows the full description of the product.

    If the product has an Extended Information page, the link to it will also appear in this tab.

    Delivery & returns

    Swift includes a new field for product-specific delivery and/or returns information. This may be found in the 'Properties' tab of the Product Details. Anything entered in this field will appear in the 'Delivery & Returns' tab. If the field is empty, the tab will be hidden.

    Click image for larger version  Name:	DeliveryReturndsControl.png Views:	0 Size:	216.9 KB ID:	552169


    78% of buyers leaving feedback say they take feedback into account when making a purchasing decision. Typically the benefits of using an independent feedback provider are approximately a 10% increase in total orders with some studies showing even better results. If you are using Feefo for product reviews, then they will appear in the 'Reviews' tab shown below:

    Click image for larger version  Name:	FeefoDisplay.png Views:	0 Size:	41.2 KB ID:	552167

    You must have Feefo enabled in 'Marketing | Customer Feedback', AND 'Enable Feefo Content for Products' must be set to 'True' in 'Settings | Site Options | Page Settings | Feefo'

    Click image for larger version  Name:	FeefoControl.png Views:	0 Size:	203.4 KB ID:	552168


    Anything in the product 'Embed Video' field will appear in the 'Videos' tab.

    Click image for larger version  Name:	VideoTab.png Views:	0 Size:	194.3 KB ID:	552172

    If the field is empty then the tab will be hidden.


    You can enter the recommended price for any product under 'RRP' in the 'Prices' tab of the Product Details. If it is less than the selling price, it will be displayed below the selling price in the product page, along with the overall saving:

    Click image for larger version  Name:	RRP.png Views:	0 Size:	34.6 KB ID:	552173

    • The RRP will respect the setting for 'Product Prices Entered' in 'Business Settings | Tax'. Whether you enter the main product prices inclusive or exclusive of tax, you should do the same for the RRP.
    • Whether you display product prices including or excluding tax, the RRP will be displayed the same way. In the ‘Standard Tax Inclusive and Exclusive Price Layout’ the RRP is only displayed inclusive of tax.
    • The saving calculation is based on the base price of the product. If the Pricing Model for a product is 'Sum of Components Prices' or 'Sum of Product and Components Prices', and you enter a RRP, then the saving calculated may not be correct.
    • The saving calculation does not take account of customer-specific pricing. The RRP and saving will not be shown to customers who are logged in.

    Enclosed checkout

    Swift includes the option of an Amazon-style enclosed checkout, which encourages customers to complete their purchase by removing distracting links from the header.

    Click image for larger version  Name:	EnclosedCheckout.png Views:	0 Size:	28.8 KB ID:	552174

    To enable this:
    1. Select 'Site Options' from the 'Settings' menu
    2. Select the 'Layout' tab
    3. Change the 'Checkout Pages Layout' to 'Enclosed Checkout'
    Click image for larger version  Name:	EnclosedCheckoutcontrol.png Views:	0 Size:	70.0 KB ID:	552175

    If you wish, you can apply the same style to the receipt page, by changing the setting for the 'Receipt Page Layout' lower down in the 'Site' settings.

    Address Lookup

    The faster browsers can checkout the higher your conversion rate will be. Sellerdeck recommend using an Address Lookup service provided by 'Loqate' to auto populate the billing and delivery address fields. This service will give browsers the option to select their address from a list based on either their postcode or the first line of the address. Shown below is the checkout in a Sellerdeck site:

    Click image for larger version  Name:	AddressLookupDisplay.png Views:	0 Size:	41.7 KB ID:	552176

    Continue to 'Instructions for use - Part 3' >
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