SellerDeck Platform Strategy
Hi All,
Reading through some of the comments on this thread has made me realise that we clearly aren’t doing a good enough job communicating our strategy and plans to everyone.
A few years ago we came to the realisation that online retailing was going through a period of substantial change. Not only was online selling becoming more technically challenging, with every store having to look good across a range of devices, but retailers faced stiffer competition.
Our response has been to invest in the recruitment of staff with a broader range of skills, including online marketers, website designers and developers. This means that in addition to offering ecommerce software, we also provide online marketing and website development services alongside our ecommerce services.
At the same time, we are continuing to develop our ecommerce platforms. The latest release of Desktop includes an extensions architecture that enables us to add functionality to the software without having to modify the core system, making it easier to develop incrementally. Work will continue developing the core system, with a key goal being the improvement of performance and reliability.
The introduction of SellerDeck Cloud might seem like a grand departure for us, but it isn’t really. We have offered an online platform since circa 2005, first via “Express” and then via “Online”. Many of our customers need a cloud-based offering, because they operate from multiple locations and multiple localities. The Desktop architecture isn’t well suited to this and there seems little point trying to hammer a square peg into a round hole.
I hope this answers a few of your questions for now, but I will organise a webcast and Q&A for later in the week and post the invitation here. I would also like to encourage you to contact me directly if you wish. We might seem like an aloof bunch of people in an ivory tower, but it really isn’t the case. If you want to come to our offices in West Byfleet, I will happily spare you some time.
Hi All,
Reading through some of the comments on this thread has made me realise that we clearly aren’t doing a good enough job communicating our strategy and plans to everyone.
A few years ago we came to the realisation that online retailing was going through a period of substantial change. Not only was online selling becoming more technically challenging, with every store having to look good across a range of devices, but retailers faced stiffer competition.
Our response has been to invest in the recruitment of staff with a broader range of skills, including online marketers, website designers and developers. This means that in addition to offering ecommerce software, we also provide online marketing and website development services alongside our ecommerce services.
At the same time, we are continuing to develop our ecommerce platforms. The latest release of Desktop includes an extensions architecture that enables us to add functionality to the software without having to modify the core system, making it easier to develop incrementally. Work will continue developing the core system, with a key goal being the improvement of performance and reliability.
The introduction of SellerDeck Cloud might seem like a grand departure for us, but it isn’t really. We have offered an online platform since circa 2005, first via “Express” and then via “Online”. Many of our customers need a cloud-based offering, because they operate from multiple locations and multiple localities. The Desktop architecture isn’t well suited to this and there seems little point trying to hammer a square peg into a round hole.
I hope this answers a few of your questions for now, but I will organise a webcast and Q&A for later in the week and post the invitation here. I would also like to encourage you to contact me directly if you wish. We might seem like an aloof bunch of people in an ivory tower, but it really isn’t the case. If you want to come to our offices in West Byfleet, I will happily spare you some time.
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