I notice that in my google sitemap all the hyphens have been 'escaped', should I convert the image filenames and product ref numbers to use underscore or does it not matter?
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Hyphens in page names and image names
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There is a general consensus that hyphens are marginally better than underscores for SEO purposes.
I personally tend not to hyphenate product refs as this can lead to issues with funky scripts ... this is more of a legacy throwback to v7 as v8 now allows PHP integration and hyphens can quite easily be stripped from the equation.
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