New Actinic User - Advice please

[bladders]

Hi, I am currently designing the 'Shopping Cart' pages for our website and the company has somebody that designs the front pages for us. (Unfortunately my boss and I do not have a clue in web designing), Please can some one take a look and advise me on what can be improved.

http://www.brownsladders.co.uk

Thank you

bladders

[jont]

Hi Lorretta, welcome to the forum.

the site looks well... easy to navigate, lots of info, your contact details clear and prominent. A couple of pages I looked at did not have any description or keywords set up - these are added at each section level (under meta tags tab) and aid search engines - would be worth checking all section have that information added.

Looking at the returns policy I am not sure that entirely complies with the distance selling regulations! May be worth double checking for compliance.

Hope the site does well for you.

[bladders]

Thank you very much for your advice, we are looking into the Terms and Conditions at the moment!! So much to do with very little time!!

[bladders]

Jont, I have added some Meta Descriptions into the sections, but how do you know that they are there? Where do I look?

[jont]

You need to look at the source code of the page (either the previewed page or the generated website page) - in Internet Explorer right click in free space and select "view source"

Towards the very top of the page you will (hopefully) see

<META NAME="Description" CONTENT="blah blah blah">
<META NAME="Keywords" CONTENT="blah blah blah">

[bladders]

Thank you very much for your help John.

[bladders]

If I have a section called Combination Ladders and a sub section called DIY combination ladders, can I put the 'Combination Ladders' under both sections in the Meta Keywords. Or is is that classed as repetition?

Sorry to be so awkward, i just want to get it right.

Thanks

[jont]

As long as the keywords are relevent to the page they are on then you should be OK. Don't forget to include other words that users may use in a search to find an item eg combi ladders ... as a supplier for your products it is often easy to forget that not everyone has the same terminology or understanding what a product is.

Look at the product or section page and decide what are the key points / features that you would put down in a bullet list to describe what the page is all about. Try and then incorporate those into the product name and description whilst still making it readable to a human and then add them into the META boxes.

Search engines don't like being tricked into thinking a page is about something it is not or by repetitive loading of the page. If it reads fine to a human it should be OK to a search engine.

HTH