Anchor Text Optimization

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Under home page URL - its selected as brochure page.

I got the pet products in by doing the following :

going to design options
shop defaults tab
header - pet products

My catalog name in the layout where you add new products is called pet product sections

Not sure what part of this sets anchor text as pet products though...

I am not sure why you are getting all your anchor text as Pet Products..I have a similar mystery with my site...all my internal links have an anchor text "Home". It appears in my case that all the pages below index.html link through to the home page using the anchor text "Home". What is strange is that non of the section link names that one normally places in an actinic site show up as anchor text ..
I think this question would probably need to be investigated further..someone with a deep understanding of the internals of Actinic may be able to shed some light on this...
Ideally it would be great if the section and sub-section link names show up as anchor text , because then it would be possible to optimise different parts of the catalog for different anchor text...