Kez
Its nice to see ones site listing highly for certain keywords, don't get blinded by it though and think you've cracked it. For "125w envirolite" you are 4th in the listing, but its a very uncompetitive keyword. Even more important is how often that is searched for. If its 10 times a week and you are in 4th spot in the listing, then it really is nothing to be happy with. When you are on the first page and there a few million pages rather than a few thousand, you will undouibtedly be doing better.
Its nice to see ones site listing highly for certain keywords, don't get blinded by it though and think you've cracked it. For "125w envirolite" you are 4th in the listing, but its a very uncompetitive keyword. Even more important is how often that is searched for. If its 10 times a week and you are in 4th spot in the listing, then it really is nothing to be happy with. When you are on the first page and there a few million pages rather than a few thousand, you will undouibtedly be doing better.
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