Google Adwords Conversion Tracker

[Highlander]

Tracking Orders

Good Morning, Darrens Both

Thanks for that. I was wary of testing in Act_Order04.html
and had been trying to pick up NETQUOTEVAR:ACTINICORDERTOTAL in Act_Order00.html- without success.

Now to really push the idea. Order04 is great for checking actual orders. I would really like to know who adds something to the cart, but for any number of reasons doesn't move to complete. In fact I would really like to know at what precise stage they give up. I for one am allergic to forms.

It occurred to me that one could use a crazy kind of boolean figure to track progress.

ie set orderValue to

1000000000 for shoping cart
100000000 for order00
10000000 for order01
1000000 for order02
100000 for order03
NETQUOTEVAR:ACTINICORDERTOTAL / 100 for order04


THerefore for a completed order of 399.99

one should get a value of 1111100399.99

wheras someone who pulled out at order02 would show 1111000000 ie 4x1 - processed to 4th stage.

This would be easy to decode back at the ranch simply by stripping out the first five characters to split the results into the boollean tracker and the order values is the rest.

Any comments? Is this over elaborate? Is there an easier way?

Thanks everyone.

Niall

[Mike Hughes]

All you have to do is insert a small image (a 1x1 invisible gif is ideal) on each page of the order. You then just track the number of times each image is shown to know how many visitors went through each stage of the checkout.

Including the value's in such a scheme is really a waste of time.

Mike

[Darren B]

thanks for you help

i have tried it so lets see what happens

Cheers
Darren

ps i think i will look at your idea of different pages a bit later

[Highlander]

Originally posted by olderscot
All you have to do is insert a small image (a 1x1 invisible gif is ideal) on each page of the order. You then just track the number of times each image is shown to know how many visitors went through each stage of the checkout.

Mike

Mike - Thanks for that. A truly simple and elegant solution.

It has many advantages - one being that this tracking is independent of Google.

Niall

[jxm28788]

I have installed this on act_order04.html and it all looks like it's working. I have completed and order from the google ad to the receipt page, and the icon was displayed - but nothing is showing up in google as being a 'conversion' after several hours...

I notice that part of the code from google (also in the example above) shows that the main part seems to be commented out - is that supposed to be like that? is it some funny java thing?

Any other ideas why it's not working...?

[Highlander]

Conversions

John,

I have used this code (I have only included a little of the original code so that you can see where it all fits). As I haven't had any orders via Google as yet I am not sure whether it works. I have no reason to believe it doesn't.

However, putting the invisible image on the different order pages works a treat.

Regards,

Niall


<BR>

NETQUOTEVAR:THEORDERDETAILS

</TD></TR>
</TABLE>
<BR>


<BR>

<!-- Google Conversion Code -->
<script language="JavaScript">
<!--
orderValue = NETQUOTEVAR:ACTINICORDERTOTAL / 100;<BR>
google_conversion_id = 999999999; // NB I have changed this number - it will correspond to the src number
google_conversion_language = "en_GB";
if (orderValue) {
google_conversion_value =orderValue ;
}
google_conversion_label = "Purchase";
-->
</script>
<script language="JavaScript" src="http://www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<a href="http://services.google.com/sitestats/en_GB.html" target=_blank>
<img height=27 width=135 src="http://www.googleadservices.com/pagead/conversion/999999999/?value=Total_Cost&amp;label=Purchase&amp;hl=en">
</a>
</noscript>

<DIV ALIGN="CENTER">

<INPUT TYPE=HIDDEN NAME=HOME VALUE="NETQUOTEVAR:HOME">

<INPUT TYPE=SUBMIT NAME=ACTION VALUE="NETQUOTEVAR:[space inserted to avoid a silly face]DONEBUTTON">
<BR>

[jxm28788]

So it was yesterday I placed a dummy order and the results are still not showing in google...

<!--
orderValue = NETQUOTEVAR:ACTINICORDERTOTAL / 100;<BR>
google_conversion_id = 999999999; // NB I have changed this number - it will correspond to the src number
google_conversion_language = "en_GB";
if (orderValue) {
google_conversion_value =orderValue ;
}
google_conversion_label = "Purchase";
-->

This is the bit I don't get - this whole section appears to be commented out ("<!-- -->")...

="NETQUOTEVAR:[space inserted to avoid a silly face]DONEBUTTON">

you can stop the smilies by selecting "disable smilies in this post next to the 'show sig' and 'email notification' boxes when you submit...

[jxm28788]

That's odd - someone elses order has shown up in the conversion stats - but not the one I did... Why would that happen? I guess that show it does work, but is not recording all orders for some reason - any ideas?

And another thing - exactly where are we supposed to get the results? I know there are another 2 columns showing the conversion rate and conversion cost, but as this is supposed to be recording the actual values of the orders as well how do we see that info?

[Highlander]

John,

Sorry I missed your point. If you insert a script block it always contains this. This tells HTML to ignore the code but Javascript to get stuck in.

<SCRIPT LANGUAGE=javascript>
<!--

//-->
</SCRIPT>

<!-- tells html to ignore -->
and // is the javascript command to comment out - needed so Javascript doesn't try to process --> before it is told to go away again with the </SCRIPT>

Thanks for the tip on the faces.

Niall

[freeyourmobile]

I keep entering the script but as soon as actinic updates it appears to update the file and take my script out.
The file I am editing is the in site HTML folder.

[wjcampbe]

It should not be. Every edit in Actinic needs to be on the files in the site1 folder (or the named folder for the 2nd ,3rd, 4th site etc). Best way to get the right template is use the Advanced | Template Manager interface the programmers were kind enough to provide.