Coupon/voucher can trigger unwanted shipping charge

[malcolms]

Hi

I have set up a promotion coupon/voucher to deduct £10 from the shopping cart by clicking a link in an email. Works nicely, but problem is, if the pre-coupon order is below £35, the reduced cart value is £25 or less, which triggers our default £2 shipping charge for orders under £25.

Anyone know how we can NOT apply the £2 default carriage charge when the £10 coupon is applied to an order between £25 aqd £35?

Thanks

Malcolm

www.shs100.com

[Duncan Rounding]

I don't think you will be able to do this from one link.
Why not leave it as it is - it is still an incentive to add more to the order, voucher or not.

What happens for example if they order an item that costs just £10, would you want them to get it for free as well as free shipping? Bearing in mind that they could also reuse the discount code.

[OriginalTouch]

I agree.

Maybe make a note in the email that the minimum order is still £25 for free delivery. You do still need to cover your delivery costs.

[malcolms]

Hi there

Thanks for input. My offer is "You get the £10 voucher on an order for £25 or more". Then the £10 voucher takes them to the cart form their email and the £10 - is already taken off.

The discount offer says they can only use it once. As we charge offline, we can make sure on this one.

I do need to cover delivery... but the problem is of trust: If I say "place an order for over £25" and they place an order for £17 or £28, get £10 knocked off, then £2 added on, I could not argue if someone said they were only getting £8 discount.

If anyone has any other ideas they would be appreciated.

Happy New Year!

Malcolm

[RuralWeb]

Why not change it to a % off

[malcolms]

Thanks for the thought. The reason is that "£10 off" is generally more impactful than "10% off" or "15% off". However, I will split test the percentage off in the future.

The trust problem is still there however; the offer should really be "15% off if you spend over £35", because if it's £25-35 then they get an extra £2 added back on again. Some people could feel ripped.

Cheers

M

[RuralWeb]

The reason is that "£10 off" is generally more impactful than "10% off" or "15% off".

Debatable IMO - with a % the more they spend the more they see they are getting off. With a fixed £10 thats all they will ever get - it depends really on your average order value.